Advantages of TikTok Live?

Why is it advantageous to do TikTok’s live now? There are three main reasons:

1. The number of TikTok users is very large, and 2.5 billion users in 150+ countries around the world may swipe you;

2. TikTok has relatively few bloggers and a large number of users, and the free streams given to the live room are very considerable;

3. There is currently a lack of high-quality live content on TikTok;

Where is the live portal of TikTok?

1. drop down the Follow page;

2. The avatar icon of the blogger homepage and video;

3. Foryou information flow push;

4. Search for “LIVE”

5.Foryou the Live Square button in the upper left corner.

Since it is the free traffic of the platform, some routines are always needed, like this:

According to the underlying logic of the platform’s traffic algorithm, use “wonderful” content to prolong the user’s stay and increase the interaction rate of the public screen, thereby triggering the mechanism to send you a steady stream of users into your live broadcast room.

So why there are hundreds to tens of thousands of people online at the same time, or even millions of total viewers, is because his content is so attractive that you can’t help but stop and see what the host is doing what.

Of course, there are still some people who do not approve of such practices, or even look down on such practices, but it turns out that those who make money are those who dare to think and act. I don’t rate anything else.

Unmanned live is popular?

Unmanned live does not mean that there is no one in the live room, but we need to prepare a complete live video in advance and put it in the live room for loop playback, which is equivalent to putting a “video tape” in the live t room, usually a person who will not be caught.” What does it mean to discover the template video of “debunking”? This video has a complete routine process, what does it mean?

For example, in the watermelon videotape just now, it took him about 1 hour to tie from 1 to 1000. Generally, no one will actually stay in your live room for an hour. Suppose a user has seen 500 rubber bands, He couldn’t wait any longer. He came to watch your live after another two hours. At this time, the video tape happened to be played again, but the audience just thought that your watermelon had collapsed. Well, now it’s replaced with a new melon.

Well, an hour from 1 to 1000 is a complete videotape.

Let me give another example. David’s live shopping is mainly about introducing products. There will be a discount promotion every 30 minutes. During these 30 minutes, David will announce the promotion content from time to time. Here, let those users who want to buy Stopped, because he had to wait 30 minutes to buy the item at a discounted price, so the user stopped.

Then David said at this time, people who want this product will deduct a 1, I will count the inventory. I will only give the discounted price to those who want to sign up. At this time, the user follows David’s rhythm and deducts a 1. This is to meet the indicator of public screen interaction.

It increases the user’s stay and interaction, triggers the flow mechanism of the live room, and breaks the cold start period of the live room. As a result, more and more people begin to pour into the live room, as long as his “preset” live skills are enough. Well, the product is attractive enough, and his live room will continue to enter.

And those users who have purchased will most likely leave after purchasing, and no one will really stay in his live broadcast room for 30-60 minutes, then he can continue to play the 30-minute loop video tape, and the live room will also are always people, and orders are always increased.

This is unmanned live.

The advantage is that it saves manpower and material resources. Just prepare the material and open the software. You can play it without downloading the broadcast. The host does not need to work so hard to live. But the premise is that our preset live skills and live process are really attractive, and it is not easy for users to find flaws.

What are the risks and disadvantages of unmanned live?

First of all, we need to know that this kind of behavior will definitely be hit by the platform, because it is a “cheating”. Others are lives by hosts, and you are “playing tricks” with video tapes, which must be disruptive. The behavior of the platform is orderly, but there are policies and countermeasures below, the platform is under investigation, and the unmanned live software has always been updated and updated.

Secondly, compared with real live, there is no way to interact with the audience in real time. For example, if you sell clothing, the customer asks you what size is suitable for you to be 160 and 100 pounds. Since it is a videotape, the “host” will not pay attention to him. Of course, there are solutions. For example, setting up an administrator in the live room, the administrator will reply in text, follow up the user’s needs in time, and reply to the user’s questions. This method is also ok.

New Features for TikTok Live:

1. Create a live event

2.Creating a live event to remind your followers what kind of content you will broadcast at what time is very helpful for us.

For example, if you have a new product launched today, you can publish a live shopping preview to tell your followers, lock your live room at 8 o’clock tonight, you will give them gifts, and you will show them the latest styles. After they make an appointment for your live, they will be notified as soon as possible.

3.Countdown to live appointment (sticker)

This function can be found in the sticker bar when you publish a video (you can open the live function if you meet 1000 followers) After you set the live time, the sticker will start to count down, and when the user swipes to your video, they will know what time you will be. When the live starts, he can click on the sticker to reserve your live. When you start broadcasting, a large number of users will pour into the live room to watch.

4.Q&A board guidance in the live room