The latest data of 2022 shows that in the influencer marketing platform, Tiktok is more popular than YouTube.

In sponsoring cooperative marketing, TIKTOK’s popularity in the brand exceeds YouTube, and 10% of influencer marketing activities cover YouTube , 13% of influencer marketing activities covering Tiktok.

TIKTOK is still an emerging platform. In the brand’s influencer marketing, there is still a certain distance from Instagram. It is this distance that makes the brand’s influencer marketing space grow larger and more. In fact, Tiktok’s popularity in the marketing activities of influencers has exceeded YouTube. The author has observed that many brands ‘strategy on influencers’ marketing platforms is still exploring.

In Tiktok’s influencer promotion cooperation, micro influencer accounts for the highest proportion

As Tiktok’s popularity is getting higher and higher, the brand begins to understand how to integrate Tiktok marketing into the overall strategy. I conducts data assessment of influencers with advertising label content on TIKTOK, and the influencer has a small number of followers who cooperate with the brand on Tiktok. This shows that the brand may still be learning Tiktok’s influencer marketing, and strives to replicate the successful replication of micro -marketing on other platforms to TIKTOK’s marketing activities.

2022 popular video category

The information related to wealth management and suggestions on the Tiktok platform. Influencers to provide financial suggestions for followers. In the past, people mistakenly believed that Tiktok was only filled with dance videos and funny humorous videos. However, with the continuous improvement of the platform, the type of content of user interaction is also mature.

Financial content on TIKTOK

A new type of video content appearing on Tiktok, who is proficient in financial management bloggers sharing short but attractive suggestions in the video.

This content is very popular in the market, label #StockTok has generated 1.8 billion views on Tiktok.

After 2022, the brand’s future trend

Following the new generation of future trend brands Example gender neutral brand: TELFAR

TELFAR is a unisex collection by TELFAR Clemenses launched in New York in 2005. TELFAR’s slogan also reflects the brand’s concept: ” It’s not for you—it’s for everyone “. TELFAR’s vegan leather shopping bags are greatly sought after and won many fanatic followers. The brand has been able to benefit from the content generated by the user and promote a gender value.

Everyone meets the most often, that is, there is no idea, no direction. Of course, this problem has a very scientific solution. Today, I first take everyone to see what other underlying logical marketing dry goods have helped everyone broaden their ideas in addition to the new trend of TIKTOK.

Strategy of influencer Marketing: It is necessary to choose a suitable brand. Influencer cooperative marketing is a strategic decision to help the brand can establish a real connection with related audiences. Establishing a cooperative relationship with influencers, the brand has established a potential connection with the entire network of theinfluencer.

How to identify the influencers : real touch rate score, statistics from the population, interesting preferences of the Interpersonal Network, related labels, and other influencers in the influencer network.

Brand Example: Let the powerful social media influencers tell your story

Multi influencers marketing:#gosummersalt

Carry out marketing with different bodies with @Summersalt

The swimsuit brand Summersalt uses “everyone’s figure is a good summer figure” as the brand slogan. The brand’s swimsuit launched #GOSUMMMERSALT marketing campaign in 2021, and cooperated with more than 25 different influencers to promote the tolerance and challenge the traditional concept of the society for swimsuit.

Influencers: Stacy London Stacy London is the host of What Not To Wear. As a stylist, Stacy London is also the CEO of State OF. State of is a lifestyle brand to help consumers respond to menopausal symptoms.

Score: 82

Followers: 318.3K

Real Touch: 71.8K

Audience: 90% are women