Through the detection of PIPIADS advertising data, it is found that the public welfare beauty brand station (thrivecausemetics.com) has placed a lot of advertisements on Tik Tok. At present, the website has an average of 20,000 orders a day.

According to the detection of about 226 million impressions on Tik Tok, it is estimated that they spent 113w advertising fees from last year to this year (estimated according to CPM=5 dollars)

Thrive Causemetics is a clean beauty brand launched by founder Karissa Bodnar in 2015. Thrive Causemetics is a brand with the purpose of public welfare and giving back to the society from the beginning.

After the founder ‘s friend passed away , she woke up in grief to do a career that would satisfy her and give back to the society. As a makeup artist and product developer at L’Oreal, she loves the beauty industry and started a beauty business. The company is keen on public welfare. Actions such as helping women and helping cancer patients are deeply loved by consumers.

PIPIADS TikTok advertising data in the past month shows:

Material display:

Only the sum of the playback volume of the two units, it is not difficult to estimate that the two materials combined will put an advertising fee of 87,000 dollars on TikTok.

According to the advertising delivery theory, 6 ad groups are usually established for delivery, so in summary, it is estimated that at least 522,000 dollars were spent on delivery.

Here is my research methodology:

01 Check the registration time

Domain name registration April 14, 2014 Updated on November 11, 2016 In conclusion, this brand has been in operation for 7 years.

02 Check the traffic situation

The website ranks 25866 worldwide and 4867 in the United States in May 2022

The traffic of the brand station is very stable, with a monthly traffic of about 2 million in the past six months

03 View Websites

The iconic turquoise color scheme is very pleasant and comfortable, and inadvertently prolongs the time of the customer’s website (brand color)

The functions and formulas introduced by this website are very rich and careful. From entering the website to browsing to the bottom of the website, the harmlessness and raw materials of the formula are repeatedly displayed (improving trust)

The website page gives a detailed introduction and tells you that your consumption is not only because of beauty, but also to help more women in need and donate to some public welfare activities (convey ideas, call for action)

Rich and authentic reviews give consumers a strong sense of substitution to feel the product, expect the product, and understand the product (know the product)

04 Product Analysis

Number of website products

There are a total of 87 products on the website. The 87 products on the website can produce 20,000 orders a day. It can be seen that the products on the website are very popular.

Best Selling Product on Site Product Name: Eyeliner + Mascara + Brilliant Eye Brightener™ Set

Price: $61

This product is a classic version of the website, a set combination, and the customer unit price is increased through the set combination, while also giving consumers a better experience.

The products on the website are still on sale seven years ago, which shows that the product life cycle is long, the customer recognition is high, and the re-purchase rate is high.

Website listing frequency

Through the data to watch the new situation of the website for three months, it can be seen that there are not many new SKUs.

05 View advertising materials

Material analysis link:

https://m.tiktok.com/v/7082825564800781569.html

0-2 seconds to draw eye shadow to attract attention

3-5 Seconds Introduction This Sold Out Cosmetics is in Stock – Further Attention

7-33 seconds to introduce the product naturally, use the product, show the product and the effect on the face

Copywriting analysis (in video order):

This sold out brightening stick is finally back in stock

This sold-out whitening stick is finally back in stock

This is the Thrive Causemetics.

Tell consumers that this is the brand Thrive Causemetics (build trust that we are the brand)

Brilliant eye Brightener.

Tell consumers that this product is eye-catching (introduce the product)

It is a complete time saver.

Time Saver (begin to describe the selling point of the product)

I did this whole eyeshadow look in 5 seconds.

I finished the eye shape in 5 seconds (very powerful effect description selling point stimulates consumers to buy)

All you have to do is glide it right on your eyelid, blend it out alittle bit.

Look at how instantly more awake, that made me look in seconds.

It is so easy and so stunning.

It’s so simple and so amazing (It is real, it is great, and the consumer desires to buy)

I love it! Go get this now and thank me later.

At the end, she began to call on everyone, come and buy it, the effect is very good (calling and guiding customers to buy)

Summary: How to better match the material, copywriting and soundtrack with the product is what we need to think about and try, and it is the key to affecting our conversion rate.

06 Monitor the daily order volume

Through the PPSPY plug-in monitoring, the website sent 2680 orders for three hours, with an average of 14 orders per minute, which is amazing.

07 Flow fee

A total of 281 days, 226 million ad impressions.

It is estimated that they put an advertising fee of 113w dollars in one year (estimated according to CPM=5 dollars)