As an export cross-border e-commerce seller, the most difficult question to answer is what products do I want to sell? Products with good sales are too competitive; those with high prices cannot be sold; those that are too niche are worried that customers will not be able to develop well.

Indeed, for export B2C sellers, choosing a good product is more important than anything else. Without a good product, everything is zero.

Data surveys show that making B2C common products such as clothing and dresses, 3C products, sports outdoor, wigs, etc. are relatively popular, and for newcomers who have just entered the e-commerce industry, the most direct way is to find hot-selling products, which is also the most popular. conventional method. Or to develop some non-mainstream products that can meet individual needs?

My suggestion is to choose non-mainstream products, first: reduce homogeneity, and second: have higher profit margins.

1. Selection principle

In terms of product selection, you can start with the six principles of small size, high value, light weight, non-infringement, non-fragile,, and nondanger, and use a pair of eyes to dig into the new world.

Small size means good packaging, high value of goods means easy profit control, light weight and low logistics cost, no infringement, no worry about the store being closed, non-fragile, low risk of returning goods, no danger and safety.

2. Source of selection

The source of product selection can be referenced in the following ways, which can help you select the right product faster and more accurately.

Selection through the platform

This method is the most common, and the simplest, with a low threshold, that is, by searching for keywords on the platform.

For example, Amazon, AliExpress, Wish, etc., by searching for keywords, check the popular sales rankings, and then compare with some local data tools.

You can also browse through the columns, click on each category from the main category to the sub-category to see the products of hot sales.

We can search for keywords on google, and there will be some rankings of the best-selling products, such as searching for “outdoor topys for kids”, and then according to the websites of the search results, select the top websites to enter the target market. Click on the website’s best-selling rankings to see which products are selling better.

Find products by factory

If you are looking for a factory, you can contact the supplier through some channels such as special supply, product selection conference, etc., and then obtain samples, on-site inspection, etc. Of course, this is subject to regional constraints and requires more costs in the inspection process.

The advantage is that you can better understand the product quality and target market you need.

3. Suggestions on product selection

When choosing a product, it is best not to just choose a single product, but to consider:

How about the follow-up development capability of the product?

How stable is the supplier?

Are there other competing products in the industry that do better than this?

Is the product’s advertising material ready or not?

Is the target market and target audience for this product clear?