With its extraordinary creativity and authenticity of life, TikTok’s growth momentum is very rapid. The data of TikTok’s global monthly active users exceeding 1 billion shows that TikTok’s position on the global social platform is becoming more and more obvious.
Recently, TikTok has had a lot of good news. Not only the market has been unblocked, but also the first Black Friday online shopping event has even been held.
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TikTok hosted first black friday event in the UK
Judging from this year’s shopping trends, people’s consumption patterns are not limited to traditional shopping platforms. Take TikTok as an example, consumers not only surf on TikTok, but also shop on this platform.
From hashtags like #AsSeenOnTikTok to #TikTokMadeMeBuyIt on trending lists, TikTok has quickly become a destination for consumers to discover the hottest beauty and tech products.
From November 25th to November 30th, TikTok hosted its first Black Friday shopping event for UK consumers to participate.
Among them, some creators and brands on TikTok will appear in various shopping live, such as beauty brands such as LOOKFANTASTIC, Charlotte Tilbury, Elemis, MAC and L’Oréal. Consumers also have the opportunity to enjoy an exclusive 50% discount on TikTok on iPhone 13, PS5 and Nintendo consoles.
Overall, TikTok’s new shopping features will have a huge impact on social commerce.
Krishna Subramanian, CEO and co-founder of Captiv8, said: “Social commerce is disrupting the retail experience in a way that will completely change the future of the industry. For example: TikTok’s recently launched new e-commerce product, TikTok Shopping, is a set of integrated solutions, specific A product that integrates functions and advertising tools to facilitate sellers to better reach consumers’ shopping psychology.
The launch of TikTok shopping is a huge win for brands, and the update to the TikTok shopping solution is a new way for brands to capitalize on favorable trends to have a measurable impact on sales.
Taking sales of TikTok’s best-selling products to the next level will have an incredible impact on a brand’s overall business goals, while also making it easier for consumers to shop for items recommended by their favorite bloggers.
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ByteDance goes online
TikTok version of “Shake Shop”
In addition to bringing live shopping elements to countries, TikTok’s shopping functions have also been continuously improved and strengthened.
According to data, ByteDance launched a product called TikTok Seller overseas last week, which can help sellers manage their TikTok stores through their mobile phones, accelerating the formation of e-commerce business system.
As can be seen from the product introduction of TikTok Seller, the available functions of the app include but are not limited to seller registration, product management, order management, returns and refund management, promotion management, customer service, data analysis, event registration and seller education, etc. .
At present, the product mainly serves TikTok merchants in Southeast Asia.
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TikTok unblocks another overseas market
There are occasional obstacles when TikTok enters various countries, but there are more signs that TikTok is becoming more and more widely accepted. Recently, TikTok in Pakistan ushered in the good news of the unblocking.
According to the India Today report, the Pakistan Telecommunications Regulatory Authority said in a statement that the agency “has resumed TikTok’s services” because TikTok has assured that it will control inappropriate content and block any users who repeatedly upload “illegal content”.
According to the statement, the Pakistan Telecom Regulatory Authority last banned on July 20 and has been in communication with TikTok management since then, “Given the ongoing communication, the platform’s senior management has assured the Pakistan Telecom Regulatory Authority that it will be based on Local laws and social norms take necessary measures to control illegal content.”
The report mentioned that the Pakistan Telecommunications Authority had imposed a ban on TikTok four times, which were eventually lifted. The report also introduced that TikTok is very popular in Pakistan, with 39 million downloads in the past few years.
For content on TikTok, the legal standards and acceptance levels in various countries have different results. Some Middle Eastern countries are more conservative in accepting some content, which is why Pakistan has issued four bans.
Pakistan has also forwarded hundreds of complaints to Facebook and Twitter over the years, claiming the content is offensive, may insult Islam and violate Pakistani law.