TikTok, as China’s most successful oversea app, is far more than a short video entertainment software. For cross -border e -commerce, behind the huge time cost of massive users is an inestimable commercial value! Social software+e -commerce will become a major trend of cross -border e -commerce in the future!

Emerging consumer is the main force

TikTok has 2 billion+users worldwide, covering 150+ countries, and 75 languages. This is a short video platform that can attract global users. According to statistics, more than 67%of users on TIKTOK are young users, and they are also consumer groups who love to spend money and are most willing to spend money. It is easy to be triggered by advertising, allowing brands to talk zero -distance dialogue with emerging consumer groups.

Short video era traffic

In the short video era, TikTok has become an indispensable part of people’s lives. Whether it is leisure and entertainment or buying items, people will regard TikTok as an important channel. The average monthly video creation of TIKTOK is 2.8 billion+, making the brand a popular part. The marketing goals are achieved through native content. Among them, generationsZ are the most indispensable forces. According to a report from the Planet Z, 90%of Gen Z will discover new products and new brands on social media, while the proportion of millennials and generations of generations is 80%and 54%, respectively.

Marketing broken force circle, TikTok+independent station

The marketing model of multi -channel layout not only has the advantages of traffic precipitation and user accumulation, but also allows sellers to build their own private domain traffic. TIKTOK has given independent station sellers great convenience. Independent station sellers can directly output their own high -quality brand content in TIKTOK, attract more TikTok users, form a private domain traffic pool for independent station sellers, use the purchasing power of users and followers to monetization.

As of now, TikTok has done a lot of actions in the closed loop of e -commerce, including the one million independent station merchants who have access to our familiar Shopify, testing live in the United States and WalMart, open shopping carts, TikTok shops in Indonesia and Britain Function, cooperative testing with Hype and other brands to complete shopping directly in the application, and so on.