As the largest global social media platform in 2021, Tiktok has naturally become the first choice for corporate marketing.

According to Tiktok What’s Next Report 2022 released by Tiktok, the report shows that in the past year, the theme tags on Tiktok #Tiktok MadeMeBuyIT have more than 6.8 billion times, and Tiktok has quickly become a gathering place for consumers to discover the most popular products. The survey showed that 73%of the respondents felt that they had a deeper connection with the brands that interact with them on Tiktok, 67%said that Tiktok inspired them to shop.

According to the Noxinflonecer2021 influencer Market Report, in terms of market validity and popularity of major online celebrity platforms, the three major platforms have shown jump from 16% in 2020 to 68% in 2021.

TIKTOK has been exploring it in reshaping the shopping experience. This year, there have been three new Southeast Asia sites and guided consumers to visit online stores. Merchants can go live through TIKTOKSHOP and other solutions.

In addition to advertising, Tiktok’s Internet celebrity marketing is necessary.

For young people, TIKTOK is their exclusive community in this generation. TIKTOK has 41%of users between 16 and 24, 66%of users are under 30 years of age, and users have used to use other social media platforms in the long run. As Tiktok’s aboriginal people, the Z generation was more willing to accept KOL recommendations when shopping.

Influencers have emotions and consumers. Compared with advertising, it is easier to trigger followers. It is more likely to convey the brand or product through the video of the Internet, which is more likely to stimulate followers’ emotions.

Many Tiktok sellers are still in the stage of selling goods, and NOXINFLUENCER data shows that about 50%of brands have not yet laid out. This means that many new brands can still enjoy the Tiktok traffic dividend, and then create a brand and word of mouth.