1. What is TikTok ads?

There are little friends who don’t know what TikTok ADS is?

A. Official explanation

TIKTOK ADS is an advertising service brand under the market by ZJTD.

TIKTOK ADS is the management background of TikTok’s advertising. It brings together a number of traffic products, covering 75 languages ​​in more than 150 countries and regions. Intelligent recommendation technology, realize the efficient match between user interest and brand information, and provide global advertisers with a comprehensive digital marketing solution.

B. TikTok ads score

According to the global advertising platform comprehensive strength ranking: TikTok ADS has quickly risen from 11th to 6th in the comprehensive ranking last year. In addition, in the rapidly growing Indian market, TikTok ADS ranks second in the Indian market, while maintaining up to 30%of users.

C. Analysis

TIKTOK ADS relies on the global popular download ranking No.1. There are nearly 3 billion total users in the world with a total of nearly 3 billion. The user group covers 150 countries and regions in the world. It supports “operating myths” with more than 75 languages ​​-TIKTOK. TIKTOK ADS collects money to give traffic, what advertising types are selected, and what channels will give traffic!

2. TikTok advertising introduction introduction and preparation

A. Thinking before advertising

1)What is the target group of your business?

There are many popular videos on TIKTOK related to young people, such as schools and family days. If your business is young people, then TikTok ads are where you invest. Because 66 % of TIKTOK users are under 30 years of age (41 % are between 16-24 years old).

If your target audience is a greater customer, then TikTok may not be suitable for you. However, although TikTok’s current audience is young people, the social network has a characteristic. They are all popular in young people, and then they will affect older users. Therefore, even if TikTok is not suitable for your business, you can learn more about the related marketing methods of the TikTok platform, which may be used when you may need to use it.

2)Do you have enough budget to advertise on TIKTOK?

Large companies like Nike, Disney, Grubhub will spend a lot of money on advertising on TIKTOK to attract more users. However, for small companies, TIKTOK’s advertising costs are not low. Because the advertisements on this platform are very novel, the advertising costs are naturally not low. CPM starts from $ 10, and the advertising costs of large -scale activities can even be as high as 300,000 dollars. Second, you are capable of calculating your production ratio after advertising, that is, ROI, how much production ratio can make your launch profit this time. After these two issues are considered clear, if you think TikTok ads are worth investing, then start the following methods.

3) What are the official paid advertising channels?

TIKTOK, after ZJTD successfully operated the Chinese version of Douyin, also placed the Douyin’s traffic monetization mode and placed on TikTok!

Only you can’t think of it, but there is no place where they can’t create a revenue ~

Here, let’s tell you how to play these official paid promotion channels ~

A. Brand Takeover ADS

That is, every time the user opens TikTok, when waiting for the software to start. When updating the information, the 3 second 5 second full -screen video ad was jumped out. This type of advertisement will not only appear in the initial state of the software, but also presented on the “For You” recommendation page in the form of static pictures .gif. Video and other forms.

1)Brand Takeover advertising information point

(1) Location: The wait time when the user opens TikTok. The page of “For You”

(2) Time: 3 seconds -5 seconds

(3) Show: Full screen

(4) Available ways: Advertising videos. Static pictures.gif

(5) Destroyer: Place the brand label that can be jumped and transferred+brand website link

2)advantages and disadvantages

(1) At the first glance of the user’s opening of TikTok, he was sent to TikTok users in the most intuitive. The most irresistible way to reach TikTok users.

(2) The duration of 3 seconds to 5 seconds is located in the golden duration of user attention. It ensures that the completion rate of advertising also reduces the situation where users refuse to advertise due to the long -term advertising duration and annoying emotions.

(3) Static diagrams and dynamic videos can be used as advertising materials, and brands can be freely paired according to the situation.

(4) The opening advertisement is an exclusive advertising mode. Only one brand party is received a day. The user can only see a brand’s opening advertisement one day. Within a day, the user will open a few times to see the screen opening screen several times on the screen. Advertising, perfectly enhance brand competitiveness.

(5) Improve brand awarenes and assist the brand to obtain consumers faster and more directly, which is very conducive to brand marketing.

The disadvantage is the model of the first traffic of the day of the day, and the price is expensive. According to statistics: If the advertisement is displayed 5 million times a day, it costs $ 50,000 a day.

3)Suggestions

It is recommended that the brand with abundant funds consider this. Although this money -burning model is effective, it is easy to overwhelm the lack of funds.

B. TopView ADS

TopView ADS generally appears after the user opens TikTok 5 seconds, and can play a 60 -second advertisement.

1)Super First Information Point

(1) Location: The user enables TikTok 5 seconds after popping up

(2) Time: up to 60 seconds of advertising materials for 60 seconds

(3) Show: Full screen

(4) How to appear: Advertising video

(5) Diverse method: you can put the SHOP NOW button, jump to the brand website link

2) advantages

(1) Similar to the model of opening the screen advertisement, it will be played after opening TikTok’s 5 seconds, and it is intuitively and effectively displayed to the user, and the price is lower than the screen ads.

(2) Long -term advertising duration, which is convenient for the brand to express the meaning of advertising clearly, and give the brand a broader creative space.

(3) The advertisement supports user likes, Comments, Forwarding and focusing, it enhances the interaction between users and brands, and helps brand advertising spread.

(4) A appealing button should be added at the bottom of the advertisement to guide users to enter the brand’s product link.

3)Shortcoming:

(1) The price is expensive, and it is still not that ordinary brands can bear it.

(2) The user has the right to pass theTopView ADS, so it has very high requirements for the 3 seconds of advertisements, otherwise it may be scheduled at any time.

4)Summary

(1) Like the screen advertisement, it is recommended that the brand who is abundant consider this.

(2) The first 3 seconds to 5 seconds of such advertisements are very important. If you want to do, you must pay attention to this part.

C. In-Feed ADS

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It is a native advertisement placed in TikTok for You Page.

When users browse for you normally, the In-Feed ADS is quietly mixed in it, allowing users to inadvertently brush it and increase the possibility of advertising as ordinary videos.

It is mentioned here that the information flow advertisement is currently the most mainstream advertisement of TikTok ~

Advertising models similar to ordinary videos can not only reduce the dislike of the audience’s advertisement. In contrast, in most cases, it will be the two types of advertising above. It costs lower (also depends on the overall push frequency)

1) In-Feed advertising information point

(1) Location: For You page in TikTok

(2) Time: up to 60 seconds of advertising materials for up to 60 seconds. Generally, it is recommended to put advertisement materials for about 10 seconds -about 15 seconds.

(3) Show: Vertical screen

(4) How to appear: Advertising video

(5) Diverse method: you can put the SHOP Now button, jump to the brand website link

2)advantages

(1) Mixed with for you, push it to users who are more interested according to data, which not only increases the possibility of advertising as ordinary videos, but also increases advertising exposure.

(2) You can choose a contract or self -service when you put it on to facilitate the brand’s flexibly controlling marketing costs, reach different marketing demands, and improve the efficiency of traffic conversion.

(3) The advertisement also supports user likes, comments, forwarding and follower, strengthening the interaction between users and brands, helping brand advertising spread, and can also be drained to the brand’s official TikTok account.

(4) A appealing button should also be added at the bottom of the advertisement, which is convenient to guide users to enter the brand’s product link, or even the official website.

(5) The price of information in-feed advertising is relatively low, and the price is controllable, which is very suitable for small and medium -sized brands and enterprises.

3) shortcoming:

The overall form of in-Feed ADS is similar to normal videos, so users have the right to pass.

TIKTOK will also accept the advertisements of different brands to For You, so the attractiveness of the 3 seconds of the previous advertisement is still very high, otherwise it may be scratched at any time.

4) Summary

(1) This type of advertisement is 3 seconds to 5 seconds, which is very important. To be a brand, we must pay attention to this part.

(2) It is recommended that small and medium -sized brands and enterprises have more in-Feed ADS, the price is close and the cost is relatively controllable

D. Hashtag Challenge

Generally, the brand side first finds TikTok head or waist experts. According to the brand’s requirements, it is released according to the edited dance. With a specific brand Hashtag, it attracts other TikTok users to participate and achieve the purpose of expanding the brand’s influence.

Some brands will also put money to place their challenge content in Discover.

Brand Hashtag Challenge information point:

(1) Location: Discover in TIKTOK’s separate pages in TIKTOK

(2) Time: Generally, a challenge is generally lasting for six days

(3) Show: Vertical screen

(4) How to appear: User Video

(5) Destroyer: You can put the brand label button, increase the exposure rate, and drain to the brand account

Advantage:

(1) Interesting advertising forms. There are exclusive drainage ports that can attract more TIKTOK users to participate, which may increase the brand fire circle.

(2) Deep customized brand content, including brand stickers, music and other related elements, creating a unique symbol of the brand.

(3) Increasing the sense of participation of Tiktok users.

Shortcoming:

(1) If the advertisement is put on the Discover homepage, it is generally calculated according to millions, and there are certain requirements for capital investment. Instead, the appropriate expert will take the lead in marketing, and the cost will be lower.

(2) TIKTOK users who are generally attracted to challenge will not be able to link a brand product. Therefore, the advertising model helps to expose brand exposure. Compared to the conversion chain is longer.

Summarize:

(1) Set up simple and easy -to -understand dance movements, and find the leader to take the lead. Post related videos, set up a considerable reward for individuals to attract everyone to participate, but the marketing cost is lower.

(2) The advertisement is more inclined to help the brand increase the exposure. If you want to attract users to consumption, it is recommended to use other marketing solutions to help the brand’s precipitation, and even further increase the scope of communication and increase conversion.