I believe everyone has heard of the Victoria’s Secret fashion show. As one of the most famous fashion shows in the fashion industry, it will attract a lot of attention next year, but the group that Victoria’s Secret faces is the majority of women, so the categories it operates are not only Lingerie and clothing, as well as cosmetics such as perfume.

Recently, Victoria’s Secret launched a TikTok ad tag challenge called #DontQuitYourDaydream, which has 6.1 billion views so far!

What is Victoria’s Secret’s TikTok Ad Hashtag Challenge like?

Introduction to the challenge:

Soft & whimsical, floating on air. Tease Crème Cloud Eau de Parfum by Victoria’s Secret feels like getting lost in a beautiful daydream. What does yours look like? Show us with the #DontQuitYourDaydream challenge.

The video content of the TikTok advertising label challenge is mainly: After the girls used the Victoria’s Secret perfume, they changed their clothes and changed their mental state with the music transition. From a lazy state to a cheerful state quickly. Multiple TikTok influencers with millions of followers participated in the challenge.

What are the characteristics of Victoria’s Secret’s TikTok Ad Tag Challenge?

The introduction uses a synaesthesia technique to summarize the feeling of perfume in a few simple words, “soft and whimsical, floating in the air”. Most of the people who participated in the TikTok ad tag challenge are young girls, which is in line with the consumer group that Victoria’s Secret mainly faces. It can accurately target the groups that the advertisement faces.

#DontQuitYourDaydream has a “Shop Now” button, and TikTok netizens can click on the link to jump to the official website to purchase. Victoria’s Secret has achieved both brand exposure and product sales conversion.

So what are the features of Hashtag Challenge?

The Hashtag Challenge is an advertiser partnering with TikTok ads to create unique and engaging brand-specific challenges. Turn users into spontaneous participants and co-creators of brand marketing campaigns by inviting them to participate in challenges.

In this way, advertisers can naturally integrate into the TikTok user community and gain a lot of exposure and attention. If the response is enthusiastic enough, the brand may even “out of the circle” and gain unexpected exposure on TV or other media.

Advantages: 1. Exclusive drainage entrance can greatly increase brand exposure. 2. You can deeply customize brand content, display brand elements freely, and highlight brand personality. 3. Users can deeply participate, which can enhance the user’s favorable impression of the brand. 4. Various optimization functions such as brand stickers (optional purchase) and music coordination can be freely selected. 5. A variety of sales combinations and interactive gameplay to meet the different marketing needs of advertisers. Remarketing can be carried out for the group of people who participate in the challenge, and the brand precipitation can further enhance the communication and conversion.

But this kind of popular hashtag challenge is relatively expensive, and the advertisement lasts for about six days. Therefore, big brands generally tend to place such advertisements.