PostBeyond has analysed TikTok to find out which accounts are the most popular and followed, and provided important tips for going viral in the app.
Key data points:
TikTok has almost 200 million new users from 2017 to 2020.
The most successful TikTokers are in the United States, with Charli D’Amelio, Loren Gray and Zach King at the top of the list.
The biggest challenge launched by brands on TikTok came from Walmart’s #dealdropchallenge.
Among the most popular accounts, here is how much they earned per post：
Brands with successful accounts on TikTok are benefiting from this phenomenon by creating challenges for users and interacting with them through creative videos, which have been viewed more than 4 billion times cumulatively with the hashtag.
