The advantages of Tiktok’s high efficiency and low cost are a very good marketing channel for many cross -border merchants.

Although TIKTOK is the current popularity of influencers, the cost of “stars” in Tiktok is low and the number of influencers is huge. How can we find suitable influencers to cooperate?

The following methods can be used for reference:

1. Find peers

Find the Influencer who finds the brand niche market. For example, a fitness sports brand can choose to cooperate with private coaches or athletes. Influencers engaged in the same industry not only have certain internal knowledge, but their followers are also the most direct target audience of the brand.

In addition, you can also refer to the choice of competitive rival.

2. Use Google to search

Google is a very powerful search engine, and the results of the search are essence. A simple Google search can also find a series of net red lists for brand research.

You can search the following keywords on Google:

• TIKTOK Influinders List

• TIKTOK Influencers+Industry

• TIKTOK Influencers usa

It should be noted that the Influencers found in this method are generally very influential, or there are a lot of followers. Unless you are a big company or the product is very attractive, the probability of the other party may cooperate with you is low.

3. Search on tiktok

You can enter the product keywords directly in the search bar, such as product name, attributes, uses, etc., and then screen the Influencer in the search results. After finding potential cooperation objects, remember to spend time to study the information of social media pages to understand the distribution and interaction rate of the audience.

The number of Influencers found in this method is large, and it will take a lot of time and energy to choose, and the efficiency is extremely low.

4. Use the Influencer search platform

Such platforms have rich online influencer resources, which can help brands find to influencers cooperate accurately and quickly. Taking Noxinfluice as an example, the platform database includes all Tiktok influencers around the world, which can be searched at multiple dimensions.

People who have not learned much about influencers can use this method for the first time. In addition to greatly increase work efficiency and marketing effects, it is more important to help you avoid the problem.

5. Cooperate with MCN institutions

According to the brand’s marketing goals and strategies, the agency will match the most suitable Internet celebrities and promote cooperation to complete all troublesome work. But saving things means expensive, and brands can choose according to their own needs.