Since TIKTOK unsealed, its commercialization process resistance has fallen sharply. More and more sellers began to use Tiktok to sell products, which gave birth to a series of explosive models such as hip -lifting yoga pants and invisible belts, which can be regarded as the name of the popular incubator. We know that Tiktok is a short video platform, so almost all e -commerce content is published in the form of video. At the same time, in view of Tiktok’s powerful social attributes, the recommended video proportion surpasses traditional advertising videos and has become the mainstream of e -commerce content. This article will use several recent million -level playback video cases to share with you a Tiktok recommended video universal formula to help sellers quickly get started.

The Core Element

Although the recommendation video of the Tiktok platform looks diverse, it actually has strong commonality. Most of them are inseparable from the user scene+emphasis on pain points+effect comparison. There are many divergent and innovation in form, but they can’t leave their ancestors.

First of all, let’s make a brief explanation of the above three concepts:

User scene: As the name suggests, it is a scene that users need or may use your product. Regarding how to show the user scenario, TIKTOK officially suggested that according to the description of its official media account, in the creation of original marketing videos, you can implant your product into real scenes and display it from multiple angles or scenes to display it Essence

Emphasis of pain points: Pain points are problems that users urgently need to solve in user scenarios, and this problem is exactly what your product can be solved. The seller needs to enlarge or highlight the pain point in order to resonate the target users more easily, and pave the way for the leading products;

Comparison of effects: The comparison of common “before use” and “post -use” is part of the most intuitive display of product effects. Of course, in addition, if the product variants are abundant, the effect of using different variants is also possible.

The above three concepts are not difficult to understand. The key is how to choose and arrange according to the characteristics of the product. The following will be explained in detail in combination with relevant cases.

Case1

Variable Lighting Mask

——Pyloid switching+”variant” effect comparison

The video above shows a LED luminous mask for AliExpress for sale. This product can show almost any pattern. There are more than 100 built -in animations and static faces to choose from! Including the popular “△ ○ □” graphics in Squid Game.

We can intuitively see that the video switched a total of 4-5 scenes, 2-3 actual use effects, 1 product details and 1 product operation. And through different LED mask patterns (squid game iron noodles and soldiers), different use effects are displayed.

This video has been displayed 3.2M times, and interactive data such as comments, sharing is also considerable.

This type of play is more suitable for novelty products with rich variants. Because it is mostly impulsive consumer goods, it is not necessary to study and show user pain points.

Case 2

LED fiber strip

——Dult video implementation scene switch+variant effect comparison

The following is two LED fiber videos. This is a relatively simple novelty product. It can create a romantic atmosphere with its unique effects, which can also play a certain decompression effect.

The first video is displayed in the car.

The display scene of Article 2 is at home.

The two videos show different scenarios, and at the same time, causing users to associate their actual use occasions. At present, the average playback volume of the TIKTOK blogger video has reached nearly 2 million, which can be said to have good results.

This method is also more suitable for the novelty products. Compared with the case1, the biggest benefit of this method is that it can drive other similar video traffic through a popular video to accumulate followers for your account. Correspondingly small, it is more suitable for novice sellers or TIKTOK initial players.

Case 3

High -pressure shower

—— Multi -scenario switch+user pain point+effect comparison

The video shows a high -pressure shower. According to the seller’s publicity, this shower can rotate 360 ​​degrees, and the water pressure can be large enough. It uses a micro -spray head to get out of the water by water. The pores are smaller and closer than ordinary shower, and (the same bath time) can reduce water by 40%. You can also relax your muscles and promote blood circulation.

Back to the video, we can see that the seller shows the two scenes of using shower cleaning and water connection, and correspondingly shows that it is difficult for users to clean the dirt and the speed of watering too slowly. Comparison of the effect of shower.

From the actual effect, the interaction rate of the video of the video reached 14.3%. Although the large display base of the number of likes and comments was a bit dwarfed, the number of sharing reached 22.1K, and the data performance was excellent.

This type of play is the most comprehensive and most traditional recommendation video player, which can basically cover all categories, especially suitable for products with outstanding selling points.

Conclusion

Of course, the actual application of recommended videos is far more than the above, but its core elements are not essentially different. I hope that this article will inspire the majority of sellers, and I look forward to the sellers who can develop their own recommendation video play.