TikTok released a new situation marketing advertising service this week- “Tiktok Pulse”, which allows advertisers to put advertisements next to the top 4%of Tiktok, and these popular videos creators can share the corresponding advertising camps receive.

Tiktok said that in the initial stage of the Tiktok Pulse program, creators and brand vendors with at least 100,000 fans will have the opportunity to participate in the plan.

Advertising revenue is divided into this plan, on the one hand, it can improve the creative enthusiasm of the creator, and on the other hand, it can attract more advertisers to join through the sufficient views of advertising. For creators, advertisers, and platforms, they are all win -win measures.

TIKTOK PULSE will be launched in the United States in June, and will be promoted to other regions in autumn

It is reported that Tiktok is taking several measures to ensure that it is safe to purchase through Tiktok Pulse brand advertising. TIKTOK uses a proprietary “advertising content screening function” to ensure that the advertisements in TIKTOK PULSE can be published with the contents of the certified content.

In addition, Tiktok also provides some tools for measuring advertising activities, which can help advertisers analyze and understand the impact of its advertising activities.

Advertisers can choose to put their advertisements from 12 categories such as beauty, fashion, pets, games, TV & movies, cars, sports, entertainment, etc., and the top 4%of the top 4%of the popular video will Based on factors such as browsing and user participation.

After the Pulse is launched, only advertisers who are invited by Tiktok can use Tiktok Pulse, and Tiktok Pulse’s advertising is limited. At that time, it will be sold in the form of a fixed CPM in the form of a booking product.