01
GMV doubled in 2022
Recently, media reports that Tiktok e -commerce has a maximum of about $6 billion in GMV in 2021, of which about 70%of GMV come from Indonesia and less than 30%of the remaining from the United Kingdom.
In addition, in 2022, TIKTOK e -commerce GMV targets nearly 12 billion, which is nearly doubled on the basis of last year.
In contrast, Douyin e -commerce, as an e -commerce business in China, achieved approximately 500 billion GMV in 2020 at the beginning of its establishment, reached nearly trillion last year.
In 2021, despite being banned in some areas, Tiktok still became the most downloaded APP worldwide in 2021 with 745.9 billion downloads, surpassing Facebook (624.9 million).
In 2021, Tiktok e -commerce entered the acceleration stage. In April, TIKTOK opened the live shopping from Indonesia and the United Kingdom, and opened a live shopping small yellow car function, and ran through the entire process of cross -border e -commerce from marketing, sales to logistics, and after -sales customer service.
Users in this area can complete the shopping link in TIKTOK software when watching TIKTOK live and Tiktok short videos.
In the US market, although Tiktok has not launched a small shop, it has also launched some e -commerce functions. Users in this area can jump to the outside platform (SHOPIFY Independent Station) to achieve product purchase.
A person close to TIKTOK e -commerce said that at a review meeting at the end of last year, officials said Indonesia accounted for more than 70 per cent of GMV, compared with about the equivalent of a medium-sized live-streaming studio in the UK in a single day. Internal believes that the Indonesian market has performed well last year and plans to increase resource investment.
At present, there are many local live in the Indonesian market.
It is reported that Tiktok e -commerce plans to achieve the goal of entering major mainstream markets in the world in the next five years, adding global e -commerce business, and will be able to show fist in markets in Southeast Asia, Europe, Asia.
Although 2022 has only passed for two months, Tiktok has a pace of impatient charge.
02
New site, layout of Southeast Asia
On February 24th, Tiktok Shop announced the addition of three new stations, namely Malaysia, Thailand and Vietnam, and currently only local companies can apply.
At this point, according to the official website of Tiktok Shop, Tiktok Shop has a global site layout to 6, including 5 in Asia and 1 in Europe.
In fact, as early as December last year, when Tiktok e -commerce held the first cross -border merchant’s private meeting in Guangzhou, the person in charge of its e -commerce cross -border business revealed that Tiktok would focus on the Southeast Asian market this year.
Today, Southeast Asia has 4 seats in the world’s reserved sites, which shows that TIKTOK e -commerce attaches great importance to the Southeast Asian market.
Some people in the industry believe that Tiktok’s open shop in Indonesia marks that Tiktok officially entered the Southeast Asian market. This time Tiktok Shop opened the Three Kingdoms in Southeast Asia, perhaps a great success based on Indonesia.
In early February, Tiktok’s British shop also further reduced the threshold for settlement, canceled hard indicators such as DSR scores and sales of platform stores, and no longer verified e -commerce platform information. As long as the merchant provides business licenses and releases more than 5 works, and has received more than 100 Tiktok British accounts, you can apply for a second.
First, reduce the entry threshold of the British shop (although this policy was canceled by Tiktok only 3 days), and then opened three major sites in Southeast Asia at the same time. Overseas e -commerce business is urgent.
It is understood that in order to cope with the challenges of developing more national markets this year, TIKTOK is making up for the supply chain capacity.
As a new form of content e -commerce, Tiktok e -commerce, through personalized recommendations to bless the logic of “looking for people with goods”, helps brands find interest users, and finally achieve the goal of product harmony, becoming the best brand to enter the market choose.
03
Trillion tracks, giants to seize
China live shopping has been in horizontal and horizontal, and other countries has just started.
The world’s largest consumer market, the United States in 2020, has a total sales of live e-commerce companies only 6 billion dollars.
Other social giants have also entered the field of live e -commerce, such as Amazon, YouTube, Instagram, Twitter, Pinterest, etc. we are familiar with, and all successively launched or overtime shopping functions last year.
Merchant live shopping plus expert anchors has almost become a universal gameplay.
Amazon live