Popular tags are equivalent to TikTok’s content navigator. Users can browse interesting videos through tags, or record videos related to popular tags to gain more likes.

1. What is a TikTok hashtag?

Simply put, tags are designed to help categorize content on social media. On TikTok, hashtags help algorithms find content and tag it. After tagging, the relevant content can be displayed under the tag, and when the user clicks, they can directly browse all the content under the category.

2. The Importance of TikTok Hashtags

With the right use of TikTok hashtags, user-posted videos can expand their reach. If you don’t use the right tags, your content may not get the desired number of views.

Why are TikTok hashtags important?

1. Get people to see what you post: Algorithmically designed, hashtags help TikTok decide who your content is intended for.

2. Build a strong community: Users follow trending hashtags they are interested in. Through hashtags, you can help these people with similar interests come together.

3. Take advantage of popular trends: To be successful on TikTok, you need to master trending hashtags. Post your work with a popular tag to drive extra traffic to your video.

4. Better analyze your competitors: If you want to get ahead of your competitors, you need to understand the type of content they publish. Using tags, analyzing competitors will be easier.

5. The content is more concise and easy to understand: using tags, you can replace some useless language, and the subject content of the video is more obvious.

6 Tips for Using TikTok Hashtags

When using tags, you don’t just need to put some words together, just add #. Here are some tips for using hashtags on TikTok:

① Find the tags most relevant to the content

Whatever your video targeting, there are trending hashtags to choose from. This makes it even more important to find the most relevant tags.

② Develop a practical TikTok hashtag strategy

TikTok is currently an important part of brand marketing for business owners, and developing a reliable hashtag strategy also lays the foundation for the number of brands.

③Create exclusive labels

To repeat with other businesses, you can choose to create your own branded label, which is unique. Of course, it takes more effort to encourage users to use a personalized hashtag, but the hashtag can make a brand stand out.

④ Know your audience

Which hashtags are most popular with your target audience? How are they used? These are some of the things you need to know in order to understand how users are using tags on your app.

⑤ Observe the situation of competitors

Your competitors are competing for the attention of the same users, so you have to pay attention to what your competitors are doing. In addition to using the same hashtags, you can also get inspiration in popular hashtags.

⑥ Memorable labels

Although some tags are good, but users feel that they are too complicated to remember, this tag is also a failure. From the user’s perspective, always remember to create shorter and more memorable tags.

How to find more and better TikTok hashtags

According to data, the top 10 popular tags in 2022 are: fyp, tiktok, foryoupage, viral, funny, duet, trending, love, memes, cute.

The most straightforward way to find the best hashtags is to click on the search discovery option on TikTok. Here, you can see a preview of all videos with trending hashtags.

Besides direct search, there are 3 ways to discover more tags:

1. Observe user behavior: Some inspiration can also be obtained from the hashtag usage habits of TikTok users, including the existence of popular hashtags.

2. Learn from competitors: You can also learn some good content from competitors. Only by knowing yourself and knowing your enemies can you be victorious.

3. Check KOLs: Another way to find trending hashtags is to look at the hashtags promoted by KOLs in the field.