TIKTOK’s shopping is a shopping bag-like thing that appears in short videos and live broadcasts

Adding a small yellow cart to the video or live broadcast room shortens the shopping path for buyers, and can reduce the loss rate of users in the process of purchasing goods, which is very popular among TIKTOK sellers.

However, TIKTOK is not able to activate the shopping cart function on any account. Compared with Douyin, the threshold for TIKTOK to open the shopping cart function is much higher.

Only the account bound in the background of the merchant who applies to settle in the store can add a small yellow car to the short video or live broadcast room.

How to set up it?

According to the latest news officially released at the end of December, TIKTOK SHOP has opened a channel to apply for settlement, and merchants can fill in the registration information through the website to apply for settlement.

At present, the new entry rules for small shops in the UK are as follows:

1. Have the qualification of a mainland China company or a Hong Kong company

2. Experience in mainstream cross-border e-commerce in Europe and the United States (with Amazon, Ebay and other stores or independent stations, and DSR>4.5, cancel the GMV requirement)

3. Have a TikTok UK account, have published at least 5 short video content, have a total of 100 likes, and the account has no violations.

Cross-border shop application address: seller.tiktokglobalshop.com

After the store is successfully opened, each store can be bound with 5 TikTok accounts, and they can directly bring goods through the live shopping of the yellow car. The specific operation is in the backstage of the store, not in the account management interface.