If you can figure out the inner logic of products, traffic, and monetization, then you can do a project or analyze a case, and you can do it well. We always talk about traffic, product selection, and monetization, but that doesn’t mean we understand what it means. Today, I will share a way to connect Tiktok, independent stations, and Amazon bloggers, and see how Tiktok plays with traffic, selects products, and build a cash value.
TikTok account features
The TikTok account analyzed today is American Teresalauracaruso. TikTok content is primarily a collection of Amazon recommendations. Currently, the number of TikTok followers is growing by hundreds of thousands every three months. eresalauracaruso mainly promotes household products, so the background colors of the TikTok’s page are mostly gray and wood grain. The interface is very comfortable. The title is neat and uniform, the color is pink or beige, and the font size is the same.
The most important thing is to highlight the importance of the title. The element composition of the Teresalauracaruso title is [Amazon + Category + Action Phrase]
Among them, the action phrase at the end of the title is crucial. The social media nature of TikTok is similar to Instagram, and it is more inclined to establish close connections with users (potential consumers). Building an “emotional connection” between bloggers and readers through sharing and keeping customers coming back is crucial so they can stand out among the many famous TikTok influencers. This is essential. So it’s more like a friend who likes to share some items with you. The action phrases used by teresalauracaruso are as follows:
1. [Amazon + category + you need/must have] Solve user needs and pay attention to user interests
2. [Amazon + category + gadget] comprehensive recommendation, including technology products
3. [Amazon + category + I love/collection] Internet celebrity effect, recommended
4. [Amazon + category + gift ideas] gift recommendation, actually around various holiday marketing, Christmas, Mother’s Day, Valentine’s Day
Tag Analysis
1. Common hashtag categories such as #kitchen #gadget
2. Product name tags such as #prepdeck (9 million views)
3. Traffic hashtags: #amazonfinds #Amazon #amazonprime
As you can see from the screenshots, she doesn’t have many hashtags, but each one brings in millions of traffic.
How to drive traffic?
Is it simply using TikTok to drive traffic to your Amazon store? You can earn money through affiliates without having to buy items. Through the Amazon franchise program, TikTok, Shopify, and Amazon are linked to realize traffic realization.
High-quality traffic entrance: TikTok
Each video has 100,000 or even millions of views, and more than 1,000 comments and interactions. The traffic brought by short videos is huge.
High converting product
On the blogger’s introduction page, the main features are household items, with civilian prices, the most expensive stove is $125, and the others are around $10 to $50; the design is simple and innovative.
Product selection is an important issue in e-commerce. However, in this mode, the difficulty of product selection is greatly reduced. Amazon has a wide selection of products, from home furnishings to technology; you can take a video whenever you feel like it, upload it, and finally use Amazon conversion data to determine your next choice.
Transit at independent station
The independent site transfers the traffic guided by TikTok, and then jumps from the independent site to the Amazon page. Aside from adding a step to the overall buying process, it’s easy to accidentally lose customers, and other drawbacks are hard to predict.
On the one hand, the independent station transfer station obtains the import of TikTok traffic and bears the traffic. Data analysis can be done in the background of the independent station; on the other hand, the traffic entering the independent station is directed to Amazon, and also to the shopping platform with higher commission. Also, suppose one day you don’t want to earn commissions and turn into sales after the initial traffic and brand buildup. In that case, the foundation of the independent website will be stronger than the new store, and the SEO will have more advantages.
1) Independent station design:
The design style of the independent station is consistent with the style of TikTok, pink and wood grain Morandi, mainly to create a sense of home life and comfort.
2) Independent station segment
Since it is born in Tiktok, straight to the point and set up the [Shop my tiktok] section. In this section, the first [Amazon Store Page] jumps directly to the [Amazon Impact Page].
[Amazon Influencer Page] is a page specially provided for bloggers. You just need to do a diversion job and then set up the Amazon influence page. If the user pays, you get a commission.
[Amazon Influence Page] is similar to the independent website function. Of course, sales are more important. Various product categories can jump directly to the purchase page.
Not only does Amazon have an affiliate program, but so do other platforms. Therefore, the same TikTok video can include products from different Affiliate projects, imported to an independent site at the same time, and then transferred to other platforms (such as Etsy) for commissions.
blog
The last part is a website blog, but the content of the blog is related to the recommended scope of TikTok; focus on product text introduction; it will also jump to Amazon to buy.
Separate URL and product options
If you successfully sign up for the Amazon Influencer Page, Amazon will give you its own URL that you can put on the TikTok homepage for users to view. Your URL will be better than others and easy for shoppers to remember. When users click on the URL, it takes them to the blogger’s product page based on their style.
Independent layout design:
When customers browse the blogger’s page, they see a list of products and thumbnails along with their price, Prime status, and a short description of each product. The benefit is that bloggers can plan their collections based on their knowledge and experience, much like a clothing store launching specific outfits at different times of the year, like the start of term or Christmas.
1. e-commerce thinking
The gameplay, in this case, looks new, but it’s inseparable from the basic principle: how to get the most traffic at the least cost? How to achieve the most convenient way after obtaining traffic? In this case, from traffic acquisition to final realization, every step (Tiktok, Independent Station, Affiliate, Amazon) is familiar to us, so we need to think about more new turns.
2. The importance of creating a private domain traffic pool
Bloggers of any category can participate in this program, but must meet Amazon’s requirements – bloggers must have a YouTube, Instagram, Twitter or Facebook account. While Amazon checks the number of followers and other engagement levels on social media, it also looks at the type of content you post and its relevance to Amazon customers. Opportunities are only for those who are prepared. If you pay attention to the private domain traffic pool in the early stage, manage various social media well, and focus on the growth of the number of followers and the creation of content, is there another possibility to make money today?
3. Design
Whether it is from Tiktok to Indie Station or Amazon, every page is a treat, even if you know that the terminal is Amazon. Without design, a case cannot succeed. From the color scheme to the font, users can feel “sophisticated” rather than” cheap”.