Can TikTok support online shopping in the future?
TikTok can be said to be a relatively new member of the social media field. Its predecessor was A.me, which was launched in 2016, and was later renamed. Douyin was popular in China in 2018, while TikTok did not become popular in the United States until 2020. Now it has more than 200 million downloads in the United States and 3 billion downloads worldwide, and has become the top spot on Google Play and Apple Store. One of the most downloaded apps.
With such a huge traffic and user group, it is really difficult for cross-border e-commerce sellers to ignore.
Secondly, as we mentioned earlier, TikTok is still a relatively new social media platform abroad, with a large amount of traffic and user groups, and there is a huge potential of purchasing power. Moreover, compared with platforms such as Facebook and Instagram, which are relatively saturated with marketing opportunities, there is less competition for marketing on TikTok, and the effect is significant.
Finally, Shopify has partnered with TikTok, and Shopify merchants only need a TikTok for Business account to display shoppable video ads in their push videos. And these shoppable TikTok videos will link to the Shopify store, making it easy for consumers to pay. Moreover, sellers can now add AliExpress/Amazon/Independent website links on the homepage, which makes it possible for e-commerce sellers to sell through TikTok.
Three little suggestions:
#1: Young consumers are the main force
According to statistics, more than 60% of the users on TikTok are young. At the same time, they are also the consumer groups who love to spend money and are most willing to spend money. Brands should spend more time studying the consumption psychology of young people. They like to flaunt their individuality. In addition, they also like real feelings, and small stories and concepts can easily touch their hearts
#2: Brands need to “adapt to local conditions” when promoting content on multiple platforms
The advertising content published on Instagram, Facebook, Pinterest and other social platforms cannot be fully applied to TikTok. If you want to increase the conversion rate, you need to cater to TikTok’s “local characteristics”: a narrative style in two words with strong drums and soundtracks, highlighting the key points. If you are not sure about yourself, you can ask a professional to do it.
#3: Short Ads Will Be the Trend
The news of TikTok and Shopify joining forces has been attentioned, and such cooperation is likely to become a trend in the future. At present, the shopping cart model has been supported. At present, the most important thing to drive the transaction volume is undoubtedly the advertisement, especially the short advertisement. How to attract the attention of consumers in a short period of time is the point that the brand needs to ponder.
TikTok has taken a big step towards transformation, and TikTok’s business model with dual attributes of social media and shopping platform can be expected in the future. It is hoped that in the future, TikTok will launch a search for local good things, special shopping channels and new advertising patterns, so as to widen the distinction with other platforms.