Influencer marketing is a relatively new marketing method in the cross-border e-commerce industry in recent years. Influencer marketing can allow more consumers to know unfamiliar brands and even pay for them. And compared with other marketing methods, the marketing cost of influencers is also relatively low, so they are highly sought after by brands.
Understanding the development trend of influencer marketing can help sellers make better marketing plans. After all, the current influencer marketing is still immature, and the industry is changing rapidly. Not knowing the latest situation can easily lead to sellers losing their money.
So today, let’s talk to you about the trends of influencer marketing in 2022.
Amateur Blogger
With the prominence of the value of Internet celebrities, the opportunities for Internet celebrities to monetize gradually increase, and more and more ordinary users of social media also hope to obtain benefits in this way.
As a result, a large number of amateur bloggers have been born. Although the number of followers of amateur bloggers is relatively small, about 500-5000, the cooperation fee of amateur bloggers is also relatively low.
A certain number of amateur bloggers also have a very large audience coverage, so they can bring higher benefits to the brand.
High-priced cooperation with top celebrities, although the exposure is very large, the conversion rate may not be very high, so sellers should consider carefully.
More popular platforms
In 2021, Instagram will remain the more popular platform for influencer marketing, as the engagement rate on Instagram will be much higher than other social media platforms. The interaction rate is an important factor affecting the effect of influencer marketing. If you want to do influencer marketing, you can give priority to Instagram.
Tip: Instagram influencer marketing is the most popular, but Instagram influencers also cost more to collaborate.
In comparison, the cooperation fee of TikTok celebrities will be lower, and the influence of TikTok is gradually expanding, so TikTok is also a platform that sellers can focus on.
Consumers become the new choice
Many brands now invite influential consumers to become brand ambassadors, which means that more and more brands are beginning to realize the huge potential market behind consumers.
You can invite loyal users to share their experience, which on the one hand can directly affect the user’s circle of friends, on the other hand, you can also use it as your own marketing material.
User-generated content, which is more authentic, is often more acceptable to other consumers. In addition, for novice sellers, this can also solve the trouble of not finding materials.