Main ways to maintain the atmosphere

1. Bring group effect: good interactive atmosphere helps trading.

2. Enhance the sense of belonging of followers: cultivate the true followers of anchors and enhance the stickiness of followers.

3. Create a live room with a sense of ritual: unique live style, highlighting the live room’s picture sense, and enhancing the long-term value of live followers.

Main methods to maintain the atmosphere

1. Increase trust: control sensitive words in the live room, do not say any sensitive words. Hosts need to understand sensitive content in advance, combined with sensitive words to guide the atmosphere. Do not easily block followers, prioritizing the filtering of sensitive word information to control the overall atmosphere of the live room.

2. Guided attention: guide users to pay attention to the anchor in the live broadcast, specific replies to the interactive session; welcome to set up reply words and thank you reply words when opening the hot field and going down the broadcast to say goodbye.

3. pop-up floating screen: before broadcast, set some pop-ups in the live broadcast to improve the interaction rate with users.

4. Followers’ names: Read out the followers’ names and welcome them through public screen pop-up reminders to increase the retention rate.

Tips to improve the stay of followers

1. By highlighting the persona of the anchor, highlighting the persona of the anchor, professional sharing, and precise promotion of precise people.

2. Brand tonality, anchor professionalism, fan belonging to enhance fan attraction.

3. Interest-driven, honor-driven, value-driven, interest-driven to increase fan engagement in the live broadcast.