How poupular is camping? “It seems that camping is the only place to make money this year,” said one startup editor-in-chief.

There are business opportunities behind the high playback volume, but is it too late to start this category now?

From the data point of view, there are not many competitors in this category at present, but it is not a state where orders be placed can sell well.

From the demand side, a perfect camping requires the support of many outdoor equipment, tents, cassette stoves, camping lights, sleeping bags… You will find that the performance of camping products is becoming more and more diverse, and they are constantly being upgraded and iterated. The appearance has also become higher and higher, and many camping enthusiasts regard camping as an unlimited consumption stream.

Of course, consumers in different regional markets have different consumption concepts. The following is a brief introduction to the mainstream European and American markets and Southeast Asian markets.

1. European and American camping professional routes

Before the epidemic, there were many camping enthusiasts in developed countries in Europe and the United States, and under the influence of the epidemic, more and more people joined camping activities.

Taking Amazon’s US site as an example, the total sales of Glamping in the past year was 102 million US dollars, the market demand was large, and the market standardization and maturity were relatively high.

The competition is generally fierce, so there are market opportunities for new products, but attention should be paid to creating product differentiation.

Buyer satisfaction is moderate, so return and after-sales costs are relatively low.

Amazon’s best sellers in Glamping in the US:

1. Camping Hammock

2. Rapid Egg Cooker

3. Camping Tent

4. Camping Lantern

In addition, since some camping veterans in Europe and the United States do not invest too much in equipment and prefer professional outdoor brands, it is recommended that new sellers aim at new and exotic products during the selection process, and can pay attention to some products recommended by experts on social apps.

Finally, in the selection process, focus on weight, space, installation, etc. Ultra-light design and products that can withstand extreme weather conditions will have great market opportunities.

2. Exquisite camping routes in Southeast Asia

With the economic recovery in Southeast Asia, outdoor sports such as camping and car and motorcycle travel are more and more popular among the public.

Lazada, which mainly focuses on the Southeast Asian market, has achieved growth in the outdoor sports category in several quarters.

Different from professional routes in Europe and the United States, camping in Southeast Asia is more inclined to exquisite and wild luxury routes, and the needs for equipment are also more diverse.

Including but not limited to tents, folding beds, sleeping bags, hammocks and other sleeping appliances, flashlights, lanterns and headlights and other camping lamps, as well as folding tables and chairs, barbecues and other camping furniture & kitchen utensils.

From the data point of view, the sales of the Camping & Hiking category of the Malaysian site in the past 30 days are more than 7 million MYR, and the market size is at a medium level.

A total of 7,178 stores in this category have released 27,875 products with sales. The competition is average, and new products still have the opportunity to enter.

The products that have performed well in the past 7 days in cross-border stores under the Camping&Hiking category are as follows.

1. Large Flysheet 125MYR

2. Flashlight 6.25MYR

3. Headlamp 106.01MYR

4. Strong Light 59.99MYR

It can be seen that most of the orders issued by cross-border stores are mainly small and light items, such as flashlights and headlights.

Compared with tents, canopies are also easier to place orders.

Compared with the diversified needs of Southeast Asian users, the Camping & Hiking category is still promising. Sellers can refer to the domestic exquisite camping product series in the selection process.

In addition, the prices of products on Shopee are generally low, and it is recommended that sellers must do a good job in product packaging.

Even if it is a drop-shipping product, it is necessary to optimize the product map separately. If possible, shoot and create a detailed page separately, which can not only set the customer unit price higher, but also promote the transaction.

Seller Cathy: “Where is the industry belt of camping products?”

Zhejiang Ninghai Industrial Belt: Lighting torches.

Zhejiang Shaoxing Industrial Belt: Canopy.

Zhejiang Yongkang Industrial Belt: BBQ Grill.

Zhejiang Yiwu Industrial Belt: Compass, folding chairs, kitchen utensils, push-pull carts, etc.

In general, the Yiwu industrial belt covers a wide variety of products, mainly small and light, which is very suitable for sellers who are drop shipping.

The number of products in the camping kitchen utensils category on the Shopee Malay site is relatively small, you can try them on the shelves.