01
It’s easy to contact young groups
Young people like TikTok, so the platform is an ideal choice for the target audience as a brand of young consumers. Some brands have achieved great success through TikTok’s ads.
For example, Elf Cosmetics, a popular brand, hired an institution to make a song “Eyes Lips Face”. The song name is based on the first letters of the brand name, inspired by the popular single “Ice Me Out” of Kash Doll 2018. The brand subsequently cooperated with some influential people to create TikTok theme labels #Eyeslipsface.
#Eyeslipsface theme labels Views more than 4.6B
As for the result? There are more than 2 million videos with ELF COSMETICS songs. As of now, #Elfcosmetics theme tags have been watched 4.6 billion times.
If you use it properly, TikTok ads can help you tap one of the most rich user bases and increase your interaction with your brand.
02
Some successful TikTok advertising cases
#1 Meybelline
Meybelline’s advertisement uses custom songs to attract TikTok users’ attention.
Objective: Win the hearts of young female audiences.
Advertising Products: Volume Express Hypercurl mascara.
Influential: Lingzi.
Video theme: mascara boyfriend.
Advertising type: information flow advertisement.
Results: 48,700 likes, 2,907 comments and 709 sharing were obtained within 1 day.
#2 Danette
Danette has created brand acquisition and top view advertisements to promote the community to enter the topic label challenge page.
Objective: contact the younger Z generation audience.
Impact: Seven French influencers (6 million followers).
Advertising type: brand label challenge, brand acquisition and advertisement.
Results: In the first week of the event, 40 million views, and 17,000 Tiktok users accepted the challenge.
#3 Clean & Clear
Objective: Increase the brand awareness and participation of Indian women’s teenagers.
Advertising Products: My SWAG (Limited Edition).
Impact: 5 women influences (a total of 5 million followers).
Advertising type: brand label challenge.
Results: Videos of 1096 billion views and 2.62 million users in the world.
These brands successfully caused interaction and feedback in the crowd through Tiktok advertising activities. One thing to remember is that Tiktok is not only suitable for big names. The platform can also create miracles for small enterprises, so it is too early to enter and test water. You will be far ahead of your competitors.