TikTok is gradually becoming one of the most popular apps among teenagers, but due to its rapid spread, its influence is no longer limited to teenagers.

Looking at such achievements, many companies are eager to settle in and experience it. Although TikTok is not necessarily suitable for every business, TikTok can help businesses reach their target audience. Businesses can integrate content on the platform into a solid marketing strategy to make TikTok better for businesses by following these important tips.

01. Focus more on telling good stories than making

Content quality is paramount, and that means telling a good story that elicits a reaction. The dangerous behavior of brands is to over-engineer campaigns without any followercy production, without over-producing content, a good story and strong emotions will make the content successful.

02. Make sure your brand culture is aligned with TikTok

Businesses need to align their messaging framework with brand guidelines to ensure brand consistency. To further avoid disconnection and misalignment, management can share examples of good and bad uses of TikTok to avoid confusion among team members.

03. Identify relevant information and prepare to engage with your audience

Start by evaluating TikTok’s role in a company’s overall brand communications and social media communications strategy. Identify key messages relevant to the platform and audience, aligning the message with the TikTok culture. Due to the dynamism of the TikTok social platform, businesses need to always be prepared to engage in public engagement with their audiences.

04. Research competitors and brainstorm unique information

Not every platform works for every business, and not every platform helps businesses reach every customer. First determine, can TikTok help businesses reach any target audience? If so, what specific message would make sense for this specific target customer? Research your competitors’ strengths and brainstorm unique and meaningful information about your business.

05. Develop a TikTok strategy after you have a certain follower base

TikTok has huge reach and engagement, but don’t settle for it blindly. With a certain audience base, it only makes sense to enter TikTok and carry out activities. And make sure the company’s strategy and creative materials are branded and authentic.

06. Content that shows the real side of the business

When it comes to creating content, don’t go with the flow. Simply following every current trend might get you traffic, but it won’t build your brand presence.

07. Enterprise content aligns with the psychological age of TikTok’s audience

One of the top tips TikTok uses for business is making sure your business’s branded content aligns with the psychological age of your audience. In other words, content on TikTok should feel like you’re talking to friends; Instagram is more like talking to coworkers, and Facebook is talking to your grandparents.

08. Creators who believe in collaboration

TikTok’s success relies heavily on the creator community that brands engage with. This means businesses have to trust creators to do what they think is best for the brand.

09. New tweaks to existing formats and trends

Gain a deep understanding of your target audience’s preferences and avoid duplication of effort. While creating trends on their own sounds great, the vast majority of TikTok viral content reflects a new twist on an existing, successful format. This can be verified by browsing the Discover tab, which sees millions of users capitalizing on existing trends to achieve massive social engagement.

10. Three core elements in TikTok

The best TikTok videos for businesses have three core elements. First, you need an attractive selling point that keeps users interested in your content. Second, use a story or content to focus on teaching what people don’t know. Finally, make sure your video editing is fast and to the point. Adding transcription helps reinforce key points and build another layer of stickiness as consumers read while watching.

11. show your presence on TikTok

First, promote your brand on TikTok. This makes it easier to tag merchants than to link them off the platform. There are a variety of options when it comes to content creation, including working with creators who know the platform best, but it all starts with joining the community.

12. Create entertainment and tension with ‘voice-over’

If brands want to capture the attention of their audience, they need to create entertainment on TikTok. Creating content with tension is critical, and brands need to be unexpected or show a different side. On TikTok, brands can “go beyond the bounds” a little bit. When they show up in unexpected but still very real ways, consumers give back.