As long as the short video gradually starts to sell products, then the traffic of the short video can easily expand the sales of the goods. TikTok is similar to Douyin, so it is also a category that many people will choose to do at first, so what about TikTok good things to sell products?

Good item number:

Good things account is currently the type of account with the strongest monetization ability on TikTok. The more vertical the account, the stronger the monetization ability. And there are many kinds of good things that can be displayed, such as car products, beauty, home, outdoor, 3C, accessories, etc., as long as the good things that are suitable for sale in Douyin and Kuaishou can be re-walked on tiktok, it is difficult to look like some large Heavy machinery products. Moreover, there are many video materials that can be moved in this category. Channels such as YouTube, Douyin, etc. are all material sources, as long as the depth of the video is deduplicated. The advantages of such accounts are obvious, but the disadvantages are also obvious. The number of followers of the account is relatively slow. If the number of followers is used to evaluate it, it is obviously not correct. The number of followers sold on tiktok is not an indicator to evaluate the number of followers, but the sales effect is definitely the best. good.

How to do a good job of video with goods has become the core of the problem.

The video shooting method on TikTok is highly similar to Douyin. Shooting short videos with goods, in fact, the people who appear on the scene are not the most important.

The key is how you present the product. Just like when you write a listing on Amazon, you need to write your five-point description carefully… Then, a short video is a detail page, how should you show it? Today I will show you all To sum up, there are 5 elements that a short video of a product must contain: 1. Bringing in the scene, 2. Enlarging pain points, 3. Product efficacy, 4. Use steps, and 5. Effect comparison. When your video with goods has these 5 points, you can be sure that your content is a qualified video with goods.

4 major misunderstandings of TikTok bringing goods.

1)The misunderstanding that you can sell products when the video explodes.

Many sellers may choose to be funny accounts, pet accounts, and beauty accounts at the beginning when they raise a TikTok account, which are easy to generate traffic. But when I really started to sell products later, I found that I could never place an order after hanging up the link. I believe many people have encountered this situation. But why? The main reason is that my own video lacks a direct demand scene. For example, if we upload a TikTok account that teaches cooking, and then post a link to sell pot. Usually, the pot will be hard to sell. Why? Because the video is not focused on selling pots, and there is no professional display of pots, it is difficult to give users a sense of comparative experience before and after use. In this way, it is also difficult to arouse the desire of everyone to place an order.

In addition, there are some beauty accounts that are used by sellers to make beauty products. But we all know that male followers are usually the ones who pay attention to beauty. Therefore, we will find that this kind of pan-traffic video has a lot of traffic, but it is really difficult to achieve conversion with goods. Such accounts can usually be classified as traffic accounts, which are suitable for earning creator funds. However, the positioning and gameplay with the item number and flow number are different. The core of the TikTok account with goods is to show the efficacy of the product. Especially before and after comparisons. So as to induce the shopping needs of followers.

02)The more followers, the easier it is to place orders.

After a TikTok video is posted, under normal circumstances, the system will only push 5%-10% of followers. Therefore, to place an order, it is completely necessary to rely on popular videos. For example, Jiawei once used an account with less than 30,000 followers, and a single 400w video played more than 1,000 orders. Therefore, it is not that the more followers, the easier it is to place orders. From experience, it is easiest to place an order with a fan account that is as small as tens of thousands to hundreds of thousands.

3)When the video of a good product account explodes, you can place an order.

Sometimes, TikTok videos explode but cannot be ordered, maybe because the videos are running crooked. TikTok videos didn’t go viral because the product was good or new. It’s because other points or viewers don’t pay attention to the product itself, that is, the video runs crooked. For example, a good home item account has a video with millions of views, but may not have a single order in the end. This is because a prop mouse appeared in the video, which caused a lot of comments from users. It’s not the good stuff but the props that cause the TikTok videos to explode.

4) Think everything is saleable.

Now, most of the products of cross-border e-commerce are mainly shipped by air. And air transportation involves factors such as logistics constraints. Such as liquids, compressed gases, white powders, knives and many other forwarding companies usually do not accept.

If you want to do a good job with the item number and sell products, you need to pay attention to the above points. When you are doing the item number, you should always pay attention to your own problems and make improvements at any time.