Do you keep posting videos all day, and the playback volume still can’t be high? The activity of likes and comments is low?

Use the right method, get twice the result with half the effort

To find out the prime traffic times for the best videos on TikTok, Influencer Marketing Hub analyzed 100,000 videos, in EST, to come up with the gold rush timeline below.

On Monday:

6AM, 10AM, 10PM

Tuesday:

9am –

Audience engagement is high, 2AM, 4AM

Wednesday:

7am, 8am, 11pm

Thursday:

9am, 12pm – active audience, 7pm

Friday:

5am ​​- active audience, 1pm, 3pm

Saturday:

11am, 7pm, 8pm

Sunday:

7am, 8am, 4pm

Summary of content release time:

The best times to post on TikTok are Tuesday at 9am, Thursday at 12am, Friday at 5am,

It is recommended to use TikTok’s native function to schedule the release of videos 15 to 10 minutes in advance to grab the audience’s attention.

We can also make the field of view wider:

▶ People turn on TikTok multiple times throughout the day to pass the time

▶ For the start of the week, the sooner the better

▶ The ideal time slot for Tuesday and Saturday is the closest and we can take advantage of this

When is the worst time to post on TikTok?

According to Influencer Marketing Hub, the worst times to post on TikTok are:

▶ Any day of the week at 5, 6 and 9 pm

▶Sunday to Wednesday 10am to 3pm

▶ Friday to Monday from 12:00 am to 4:00 am

▶ Anytime after 9am on Tuesday

Source: Influencer Marketing Hub

It is worth noting that the above timetable is based on Eastern Time. First of all, you have to pay attention to the influence of the region, interest, age, and gender of your TikTok account audience. The best posting time for each account will also change. .

The best time to post your Tiktok video is shown in the analytics of the pro account, which also includes details on which your audience is most active.

1. Upgrade your professional account

TikTok’s analytics are only available on Pro Accounts (merchant account), switching to a Pro TikTok account will unlock the metrics and data insights for your profile that are critical to determining the best time to post.

Click on the three dots in the top right corner of the profile page, go to the “Manage My Account” section Select “Switch to Pro Account” Select your industry. Your TikTok account will reload the Pro account with the new analytics section.

After upgrading your account, you can find 3 tabs in the data analysis section: profile overview, content data overview, and followers data analysis.

These metrics allow us to know the number of likes, comments, follower growth, profile views, and more.

Generally speaking, the longer the account activation time, the more accurate the data analysis.

2. Analyze account placement area

For people who run live , it is very important to analyze the followers area from time to time. For example, in our screenshots, a large part of the viewing videos are from the United States, while the audiences distributed in Europe, Canada and Mexico account for a relatively small proportion. When such accounts are go live in the US market, the audience is very concentrated.

3. Analyze the most active hours of your exclusive audience

Under the follower data, you can see the hourly traffic analysis in the account.

The analysis shows that the activity of this account climbs from 3:00 pm to 10:00 pm and peaks, then the best time to publish your account is to start publishing on TikTok around 3:00 pm, so that the video can start to collect more playback and interaction.