After TikTok merchants bind their official accounts, the products can be displayed in the “shop”, and they can use the store decoration function for store marketing. So what are the display conditions of TikTok [shop page], and what content will be displayed?
1. Introduction to the TikTok store page
After a TikTok merchant is bound to an official account, the official account generates content for the merchant’s self-sold products, and sells e-commerce products through short videos and live shopping.
At the same time, on the TikTok personal page, the products in the store are displayed in the form of [shop], so as to establish an official account for consumers to know the products in the store. Consumers build trust in the store. In the future, the store page will also become a traffic position for business brand marketing and event promotion.
2. TikTok store page display entrance
1) Count personal page entry
Display conditions at the store entrance
After consumers enter the account homepage, whether to display the store entrance or not, the following conditions must be met:
Account identity: The account is bound to the official account of the merchant;
Store verification: The merchant has an active store in the background (and has passed the review);
Address: The area where the consumer is located is the same as the area where the product can be sold.
2) Intry in the transaction process
Display conditions at the store entrance
Whether the merchant or product has a corresponding store, and if so, display the store entrance.
In “Live Room – Product Bag”, “Live Room – Personal Information”, “Product Details Page”, “Shopping Cart”, “Order List Page”, “Bill of Lading Page”, “Order Details Page”, “Customer Service Session Page” The entrance to the store will be displayed.
Merchants and celebrities can sell products through TikTok Shop, or directly link products to native short videos, or display products in the product window to promote sales. The platform’s selected alliances also help merchants connect with versatile creators, and merchants can create customized delivery content by cooperating with them.