A short video of 15 seconds to 60 seconds seems simple and unpretentious, which includes the essence of Internet content marketing. The content of the positive content is short, so it has greatly avoided the invalid content. Video creators must convey your information in just 1 minute, and at the same time grasp your audience, and then do the products and services promoting transaction of high chances. In this, we decompose a short video:
1. Video content
The content of the short video is the core and soul. The video is essentially playing multiple pictures on the sequence of time. In a short video of 15-60 seconds, you can plan a few groups of different lenses. We recommend taking the three-stage steps of “outstanding advantages, display content, and diversion transactions” to create content:
The first 3-5 seconds is the top priority of the entire video. Users use mobile APP to browse short videos. Usually the stay time for each new content is only 1-2 seconds. What the host said is not attractive, you will lose the user’s attention and be left directly. So the first 3-5 seconds are the top priority. It is necessary to put the most exciting and eye-catching part of the entire video, and put them in the first spopular of the first 3-5 seconds. As soon as you enter the door, you can only catch the user. At the same time, because the “End Broadcasting Ride” corresponds to the platform to recommend your content as more important, retaining your audience at the beginning and suggesting that they are watching, it is also a very important detail. Do these two points, congratulations, you succeeded in the first spopular!
5-8 seconds in the middle are the part of the display content. Whether your content is funny, knowledge type, or singing and dancing, or the beauty, this is the part of your “muscles”. Show your talents, your advantages, your unique experience, and your knowledge reserves, focusing on the word “show”. It should be noted that the rhythm should not be too procrastinating, because the content of 5-8 seconds needs to be very essential. At the same time, pay attention to the rhythm and give the audience a feeling of being addicted to it, so that they will browse your more content, even visit your account homepage and follow. These are our goals to enter the next step.
The end of 3-5 seconds, which is the part of the guidance of users to do the task, called “CTA”(Call To Action). You have seized and showed a lot of information in the previous ten seconds. The last link is the moment when the user feedback is really generated. No matter what you require the specific task requirements of the user, you can ask them to praise this video for reposting. You can also ask them to pay attention and watch more works at your account homepage, or click the external link of your account homepage to visit your online store to view products, and the populartest and most potential Tiktok with the current TIKTOK channel : Purchase directly at the yellow car below the video and seamlessly connect. No matter what tasks you ask for users, the important thing is to make a request. This is a link between mutually beneficial swap. You have seen so many exciting content for users. Could the user do a little task for you in the last step, can you?
It depends on the user’s response to your previous content. If your content has received the deep love and support of the user, then this little thing that pays attention to the praise is natural Clicking on the yellow car to buy an order is also willing to do it. Not many users received by CTA? Then return to the link 1 and 2, and then finely polish. As your level of completion of links 1 and 2 is better, the CTA effect of link 3 will be better. This is a process of positive feedback.
Create your content according to the three -stage steps, just like mastering the mysterious formula of Tiktok’s content, conforming to the core algorithm of Tiktok’s recommended video, and attracting a lot of user eyeballs, but in fact, the content is carefully edited and published. Some of them found that the playback effect is still average. What is going on? In this case, it may usually be a short video element you ignored some very important content:
2. Music copyright
The importance of the music of short video is naturally self -evident. Tiktok’s earliest predecessor App Musicly is a music short video platform (Music Video) specializing in the American youth market. Good popular music naturally increases its own good video content, and it is likely to set up the trend of popular music, so that the video is actually unexpected exposure, all of which come from the function of popular music.
However, the problem of using music copyrights is indeed an important issue that people often ignore, and it is often an important reason for the original content that was originally polished. Copyright matters in the United States and abroad.
Whether it is content copyright, music copyright, special effects copyright, or any copyright -related issues, it involves compliance issues. The video you posted through TIKTOK’s recommendation mechanism has been popular. In essence, TIKTOK helps you to show the video to be responsible. If you unfortunately help you recommend infringing music or content, then the copyright party will definitely sue the Tiktok platform with violations. This loss and risk are dare not bear the TIKTOK platform, so TikTok and all short video platforms have a perfect check mechanism for music and content rights. This is why the video content of “hard moving” usually does not have a good playback effect.
The reason is simple and the content infringement; the same reason, the music copyright also has completely different authorization for different platforms. In the same song, it is authorized to sell to Instagram, but it is not authorized to be sold to YouTube. Therefore, it is absolutely not to mention that the soundtrack used in short videos is free and freely used.
Be sure to choose different compliance music according to different platforms. Some people think that it is difficult to do so, isn’t it going to create a two -time music before each release? In fact, it is not difficult. You only need to select 3-5 compliance popular music for each platform. Before each release of the video, turn off the original sound of the video and replace it with compliance popular music on the corresponding platform. After a while, when this wave of popular music passed, updated your popular music library like this. Doing this can ensure that your music copyright is 100%compliant, and no more infringement affects the worry of playing. At the same time, it also guarantees that you always control the orbit of popular music on major platforms and ride the trend of popular music. After doing the creation and compliance of content and music, it has reached the end of the short video release.
3. Popular label and video description text
In the era of video marketing, the analysis of the search or recommendation algorithm has accurately reached the degree of analysis of the video framework.
Outside of the words, what elements appeared in your video screen, what content did you shoot, what editing effect you used to use these, Tiktok’s recommendation platform is clear at a glance. These can help the platform to better recommend your content for those who may need.
Since the recommendation platform is so precise to the analysis of video content, is it so important for popular labels and video description texts? When you talk about this, you have to talk about a big topic, which is SEO (search engine optimization). In the traditional web1.0 (the era of Google Baidu), the optimization of search engines based on text search is almost the soul and heart of the entire Internet marketing, and the importance is self -evident; The large rise of pictures and video content, as well as the way people’s search and use information have changed from traditional web search to push from social media or circle of friends.
The proportion of SEOs of text content is actually gradually declining each year; then entering Web 3.0 short video In the era of artificial intelligence. In fact, SEO has gradually begun to become outdated technology. In the entire TIKTOK content recommendation, the proportion is relatively small. Even so, we still hope that after completing high -quality compliance videos and music creation, we are still very likely to write some accurate and detailed video description text content to help the recommendation platform better understand your video and correct push. Especially the popular label is also very important.
A good popular label can naturally include the natural traffic of billions of playback. If the entire short video creation and release are a basketball game, then the popular label and video description text is a few minutes before the end of the end, and we must persist until the final victory and strive for every point!
After mastering the three major elements of short video content creation, you can operate your Tiktok account in mass production according to this “successful roadmap”. Note that the entire system is a process of positive feedback, good content, driving good music, good music and good video labels and texts, which are repeated and persistent.
Finally, as a summary of Tiktok’s “Golden Triangle theory”, you need to understand that TIKTOK is not only as simple as publishing content, but a systematic work that becomes a systematic system. Every step in the middle cannot be ignored. It is the ultimate good. Any part of the link is wrong, or extremely weak, which will affect the final effect. This is just like “the high rise building is upside down”, the foundation is well found, the building is built, and finally the building is successfully promoted and operated. These are the only laws of all commercials including TIKTOK e -commerce success.
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