After Indonesia, the British yellow car also opened. The expansion of TikTok in the global market is obvious to all, and the effect of selling products has gradually become prominent. Some sellers made arrangements for TikTok’s huge traffic early.

Nowadays, content consumption awareness is advancing rapidly, and the consumption concept and consumption habits of shoppers are also following the trend of the times. TikTok is a content consumption platform that is sweeping the world. For sellers, TikTok is not only an excellent tool for free off-site traffic, but also the strongest position for selling products.

A. Five popular video types on the TikTok platform

1. Tag Challenge Video

Do you still remember the challenge case of the GUESS brand? . GUESS has partnered with TikTok to launch TikTok’s first branded content in the US for the #InMyDenim challenge. The brand explicitly asked people to wear denim clothing (Demim) to expand the challenge to more people. They invited popular content creators to show off their new denim outfits. And followers of these influencers will be excited to document their own denim transformations.

Not long ago, there was a creative challenge launched by the American yogurt brand “Chobani” to encourage followers to showcase their new limited edition yogurt “Chobani Flip Cookie Dough” through various creative videos. The challenge has received a total of 365.2 million views so far. User engagement is extremely high!

From various TikTok challenge cases, we can see that it shows how brands can get their target audience excited about a product or service, while at the same time sharing and advocating a brand with their followers on social media networks. Therefore, for small and medium-sized sellers who have not yet been able to create a challenge competition, they can join existing challenge projects to grab other people’s traffic or initiate brand challenges through influencers.

2. Music and dance video

The TikTok platform is a gathering place for young users. Dance video content is very common on TikTok. Whether it is gesture dance, expression dance, pattern dance or self-created dance, it is a popular dance category on TikTok.

3. Pet video

I often see a lot of popular videos that are either pets or children. Beautiful things are what people all over the world yearn for. It can quickly attract a large number of audience targets in a short period of time, and the follower stickiness will be very high.

However, it is not so easy to make original cute pet videos. At the same time, as a monetization account, it is not suitable for most industries. For example, sellers such as mother and baby categories and pet supplies categories can cut in from this video direction. If you want to attract a large number of followers in the early stage, this type of video can still be considered.

4. Funny and comedy videos

Humorous and funny videos are the most popular. Everyone likes interesting events that can make them laugh. When watching such videos, you can relax yourself. Why not do it? Therefore, there are many kinds of scenes on TikTok that are filmed into a short story, and the actors’ performances are very eye-catching. Of course, the biggest feature is to be funny.

5. Relaxation videos

Relaxation videos generally have no characters, but this type of video is very popular on TikTok. Only one or two props are needed, and simply filming this process can get super high playback volume and likes. This type of video is relatively easy to create, and the cost is relatively low.

B. Understand the TikTok algorithm and create a TikTok vertical account

TikTok’s algorithms are decentralized. Regardless of whether your account has followers or not, you have the opportunity to create blockbuster videos. In addition to decentralization, his algorithm features include:

1. Decentralization: According to the information you fill in and browsing habits, it is randomly recommended as a tag, and each browsing behavior may lead to a difference in the next recommended video.

2. No national borders: The video recommendation group has no national borders, and spreads outward based on the positioning country and browsing habits.

3. Thousands of people: users with different browsing habits search for the same keyword, but the results are different.

4. Content competition: The system will select several centralized recommendations from videos with similar content.

5. recommendation: 200-500-1000-10,000-100,000-1 million-10 million

After understanding the characteristics of TikTok’s algorithm, you need to position your account content according to the account’s target or customer group, industry, content, product, and monetization, and create a sufficiently vertical TikTok account. And try to publish original in the early stage of operation to increase the weight of the account.

The role of raising an account in the early stage is to allow the TikTok account to attract high-quality users with high-quality popular short videos in the later operation, and lay a solid foundation for product delivery. And you can guide users through subtitles, titles, and comment areas to go to the home page interface where external links are placed, so as to achieve conversion.

For sellers who have no experience in short video operation, it is recommended to hand over the account to a professional TK operator for follower growth and exposure. Because the era of handling has passed, creating an original short video is still a problem for most small, medium and small sellers. Especially sellers who want to create an official account and establish a brand position.