Now there are more and more people entering TIKTOK, and the ultimate purpose must be to realize. The summary of monetization models that everyone saw on various self-media platforms is relatively old, and the community is often asked about monetization. Let’s write an issue of the seven most mainstream monetization models of TIKTOK. A summary of its advantages and disadvantages, I hope it can be used for your reference.
Creators Fund
The fund is still a project attracted by many people, because it does not require a team, and it can be done by individuals. The original threshold is not high, and it is enough to have traffic. The theoretical conditions given are that the number of fans exceeds 1w, the number of broadcasts exceeds 10w, and the registration age is over 18 years old to apply.
However, after 2022, the difficulty of applying for the creator fund has greatly increased. In the past, it may have been due to node, age, violations, etc., but now it is very likely that even if the requirements are met, it is not eligible to apply. Therefore, ecommend everyone to do funds.
Homepage website
It is the most widely used monetization model at present, and there are many categories of hanging links:
1. Links to independent sites, mainly to determine a single or multiple products in a vertical category (preferably popular ones), and then post videos. After the traffic goes up, users can click on the homepage website and jump to the external site to make a deal.
PS: It is not recommended to hang Amazon links, it is easy to violate the regulations, and it may lead to closure of the store.
2. Divert traffic to WHATSAPP for private domain traffic, but there may be certain risks in this form of directly hanging on the homepage. This one also includes other SNS accounts, such as INS and YOUTUBE, that divert traffic to each other.
3. Links to sell products to the alliance, help others to sell products, and earn commissions for the transaction of goods.
4. Promote links, app or applet to earn commissions.
Sell goods
It is also a model that most cross-border merchants and those who want to enter TIKTOK are trying to do. At present, the track is divided into short video delivery and live delivery. After the opening of TIKTOK SHOP, you can start live broadcast with 0 fans. After the launch of small stores in the UK and Southeast Asia, live delivery is also in full swing.
Advertisements
This is usually an account of an internet celebrity or a celebrity. After negotiating with the brand side about a cooperation project, you can shoot a video and sell goods. This should be very easy to see if you swipe TikTok. There are also many forms. Box evaluation, promotions and coupon codes, etc. In addition, after the opening of the store, there are also live broadcasts with small yellow carts.
There are also music advertisements, but we don’t usually come into contact with them much.
Account transaction
It is also a relatively common monetization model, and many people have been doing it. Most of the people who sell accounts start accounts in batches, and sell them according to different categories, different fans.
There are special websites for account transactions, and there are also communities for account transactions. No matter which channel, you need to beware of being deceived.
Supporting tools
The websites such as 128, Tick Dog and Tichoo, all provide similar supporting services. You can check various data related to TIKTOK on the website for reference of operation and product selection.
In addition, there is also a payment for knowledge, but this needs to be carefully screened, because most of TIKTOK’s tips can be obtained for free.
ADS
It is generally done by companies and big brands. It is the same as Facebook advertising, but the traffic is not so accurate. The track is different from what we have talked about earlier. Compared with the time and energy invested in the operation, money is the key. If you want to open an account, you need to find an officially certified agent.
Reward
Rewards are not a very common monetization method on TIKTOK. People have not developed the habit of rewarding, so this part of the income will be relatively small. TIKTOK actually has some functions related to tipping, but not many people pay attention.