Shortly after the Instagram subscription was announced, a report from the Information suggested that TikTok paid subscriptions may also be on the horizon. If this idea becomes a reality, creators on the platform could charge their users a subscription fee to access their content.

Brand TikTok

During the pandemic, TikTok has managed to reach the hearts of various businesses that have found that they can reach a large number of users through TikTok. For those who take advantage of TikTok’s ability to quickly capture and retain new audiences, TikTok paid subscriptions can really be an excellent new business model. Platforms like TikTok are fun, they create a recurring experience that often ends in seconds. Users can quickly browse through a large collection of videos for the convenience of people, giving creators the opportunity to reach people more easily. Sellers who already offer tutorials or services through subscriptions elsewhere will be able to use it as another revenue stream by offering subscribers limited products, sneak previews or even courses or tutorials.

Instagram subscription

The news comes shortly after Instagram launched a similar feature that allows creators to earn monthly subscriptions through their audience. As defined by Instagram, this feature will help creators develop deeper connections with their most active followers and increase their monthly recurring income by giving subscribers access to exclusive content and benefits, all in the same platform, they have interacted with them.

Subscriber Live Streams: Creators can live exclusive to their subscribers, allowing them to engage more deeply.

Subscriber Stories: Creators can create stories just for their subscribers, allowing them to share exclusive content and use interactive story stickers only with their most active followers.

Subscriber badge: Creators will see a subscriber badge next to comments and messages so they can easily identify their subscribers.