The vegetable chopper is a new generation of kitchen appliances, and we have also recommended other types of vegetable choppers before, which can easily cut all kinds of vegetables and fruits into pellets.
Many people like to eat salad, vegetable chopper can save a lot of effort, so the demand is increasing, and now portable vegetable chopper has become very popular, such products are generally high quality and low price, so it is very popular in the market.
1. Product introduction
This vegetable chopper has 4 blades for shredding, chopping and slicing vegetables. This shredder has a sharp blade, built-in chopping lid to cut food directly into a 1.2L tray, a non-slip base for stability during use, and a soft-grip rubber tpu for enhanced leverage, saving time and effort. It can be completely disassembled and washed in the dishwasher, saving you a lot of hassle.
Source: Screenshot of the Amazon platform
2. The popularity of TikTok
1) Account status
The name is @caileeeats, who has 130,000 followers, and her works have received 3.1 million likes. The content posted by this blogger is highly vertical, mainly food videos, which will be interspersed with the delivery of kitchen supplies. Video and content verticalization After the content is released, the audience it attracts is also more accurate.
Source: TikTok.com
2) Tag popularity
This vegetable chopper currently has two popular hashtags on TikTok, two of which have nearly 10 million views, one has nearly 20 million views, and there are always new trends Content is being generated.
Among them, #vegetable chopper reached 8.3 million views.
Source: TikTok.com
The hashtag #onion chopper has reached 18.5 million views.
Source: TikTok.com
3) Popular Videos
Dida data found that entering “vegetable chopper” in the TikTok search box can find many videos about “vegetable chopper”. The video released on April 30th received 16 million views, and the video released on February 16th received 2.3 million views
Source: TikTok.com
This video by @caileeeats was posted on April 30th. In the video, the blogger uses a vegetable chopper to lightly press it, and it effortlessly cuts onions, tomatoes, radishes, etc. into pieces.
Source: TikTok.com
From the data, we can see that it has accumulated over 16 million views, 1.2 million likes, and 5,661 comments.
After the video was released, netizens expressed their need for this vegetable chopper in the comment area, and some netizens said that after buying this vegetable chopper, they could say goodbye to the days of standing in the kitchen cutting onions and crying.
3. Market situation
1) Product information
Querying the keyword “vegetable chopper” on Amazon found that the monthly search volume of “vegetable chopper” reached 89,419, and the monthly purchase volume reached 8,000, and there is still an upward trend. This data means that “vegetable choppers” are in high demand.
2) Search popularity
The global demand for “vegetable chopper” is high and consistent through Google Trdends, which means a lot of people are buying vegetable choppers.
Source: Google Trdens
3) Product price
This vegetable chopper is $29.98 on Amazon.
The replacement and use of the blade of this vegetable chopper is very simple, and it is equipped with a hand guard and a non-slip pad at the bottom. Various vegetable ingredients can be used in one go, saving trouble and effort, and the container can be cleaned after disassembling. , very convenient.
4. Conclusion
When choosing kitchen utensils to update and iterate quickly, for consumers, product innovation is very important, and practicality and cost performance are also particularly important. Kitchen supplies have huge market potential, so when sellers sell products, they can pay more attention to other types of kitchen supplies.
(Note: The above content is only a personal opinion, does not represent the official recommendation of TikTok, for reference only)