The operation process is as follows:

1. Multi-dimensional collection of target people

We mainly look for talents who may cooperate in three ways

1. Got Talent Square

The TikTok store provides sellers with the function of Got Talent Square in a very user-friendly manner. Sellers can browse the information and contact information of talent in the target country very intuitively, and can directly publish the targeted cooperation plan of talent through the system.

Source: TikTok screenshot

2)Product keyword search matching talents

Assuming that you are a keyboard maker, you may be able to accurately find many digital 3C KOLs and KOCs through Keyboard keywords. These people are far more capable of carrying goods than those who do groceries, and their traffic is more accurate.

3)Other HashTag keyword searches

When some people sell products on TikTok release videos, they will add some related tags, the most typical ones are “amazonmusthave”, “tiktokmademebuyit”, through these tags, many people with video production ability can be discovered.

Source: TikTok screenshot

2. Talent filtering

It is relatively easy to gain followers on TikTok, and the quality of talents cannot be judged simply by the number of followers. Therefore, before formal communication and cooperation, we need to do a round of talent filtering.

1) Watch the video content

The main purpose is to understand the production ability of the talent’s video, so as to avoid his inability to shoot and show the sample after the sample is sent. In addition, you should also pay attention to the frequency of video updates. It is best to find original artists who update more than 3 videos per week.

2)Historical delivery data

Look at the video data of talent e-commerce in detail. In addition to paying attention to the average broadcast like ratio, it is best to look at the feedback in the video comments.

Experts who have liveshopping should look at some basic data of the live shopping room. The number of comments is an indicator to pay attention to. It is related to the interaction rate and duration of stay, and is an important algorithm reference data for the live shopping room.

3) Fan Relevance

This is a place that is easy to ignore. Don’t just look at the superficial data of talent, whether it can achieve high sales conversion, the relevance of our products and the audience of talent followers is particularly important. The products we make are quite special, and you can basically tell by looking at the avatars of the fans

3. The Classification of Talents

Through the screening of the previous two steps, there should be a target talent pool. According to the comprehensive dimension judgment, the talent will be graded A, B, and C, and different cooperation strategies will be made.

4. Account Packaging (emphasis!)

I feel that this success has something to do with our own account, although our account followers and video playback are poor.

-The avatar is the brand logo

-The label is the core word of the brand

-The videos posted are all product introductions that meet their own positioning

-The brand logo used for the background of the video, it feels a little better than the messy video

The above is not the main factor of the transaction, but it will be an important part that affects whether the influencer trusts you. The influencer may judge whether you are a professional merchant based on your daily videos.

5. Reaching out to the establishment of joint cooperation

We adopt the following strategies for different levels

Category A: cooperate and provide samples

Category B: No samples, set relatively high commissions

Category C: Those who are not willing to give up directly, don’t waste time

To communicate with experts, you can use the orientation plan that comes with the store, combined with the Whatsapp method taught in the course for the most refined operation.

6. Talent promotion skills

1. Pay attention to the progress of the samples, follow up, urge experts to post videos as soon as possible, and give video suggestions at the same time (it is true that many talents will not shoot)

2. After the talent publishes the video, he immediately goes to help like + comment and reply to the comment. On the one hand, he interacts with the talent, and at the same time, different reply contents may result in the harvest of fans or even direct transactions.

3. [I think it is more important] Communicate with talent, post videos or comments and add your own brand name or account.

4. After the video becomes popular, follow up to release a few more videos of this product.

5. The co-production of a wave of talent videos, the most played videos on my account currently come from this way (although the overall video playback volume of my account is not high)

At present, 80% of my orders come from the alliance, and 20% are placed by the account itself (no video or lives hopping). I personally understand that the traffic comes from talent, but I finally jump to our account to complete the transaction, so I think it has a lot to do with what I have done above.

7. The Problem Encountered

1. Everyone should pay attention to the order status of the store in real time. There is a limit of 100 orders per day during the inspection period of the new store.

2. Mainly the supply chain, don’t run out of stock, don’t run out of stock!

Source: TikTok shop screenshot

Write at the end

There are certain thresholds for short videos and live shopping of TikTok stores, and affiliate marketing is precisely the most lightweight model that is likely to bring you surprises and positive feedback.

However, many people in the affiliate marketing of small stores simply set up store plans and directional plans, and after setting up commissions, they will directly send these to talent, unless with a bit of luck, otherwise it is not likely to sell well.

I believe that through this article, everyone can establish a more systematic approach to the marketing of talent alliance marketing ideas and tactics, and I look forward to everyone being able to harvest.