In recent years, the topic of independent stations and TikTok has been high. One is a new website with an independent domain name, and it is also the exclusive e -commerce platform of the seller; the other is a short video platform with super high popularity and huge traffic.

On the surface, the two themselves are not associated, but the traffic is closely linked. The independent station itself does not have traffic. If you want to increase the conversion rate, you must cleverly use the tips of drainage outside the station, and Tiktok is just a huge traffic pool. As for how to drain, you can refer to the following methods.

　1. Homepage Drainage

By attaching a link to a separate site on the homepage, TikTok users can be directed to the separate site through the link, and TikTok’s traffic will flood into the separate site.

Independent station sellers can create several accounts to form a TikTok matrix. There are three commonly used TikTok accounts, namely the enterprise account, professional number (video creator account), and personal account. There are no followers requirements in the corporate number, but the professional number and personal number need to be 1,000 or more.

　　2. Comment drainage

Independent station sellers can search for popular videos related to their own shops or products in TikTok, and publish some comments in the video comment area. The higher the comments, the easier it is to be seen by the TikTok users. There are more users to click on the seller’s homepage, and then enter the independent station from the homepage link.

　　3. Live

When introducing the product, the independent station seller pays attention to the interaction with the user, reminds them to click the link to import the traffic into the independent station. Most of the people watching live are people who are interested in live content. There are more potential consumers and higher conversion rates.

　　4. Video

Independent station sellers can create popular videos around the product. The higher the exposure and views of the video, the more they can attract potential consumers, guide them to click the link and enter the independent station transaction.

Independent station sellers with economic strength can also invite some influencers to make popular videos, such as SHEIN reached cooperation with influencers around the world, and gives certain commission and cash rewards, so as to attract more TikTok users to SHEIN consumption, , the brand awareness is enhanced.

　　5. Advertising

Independent station sellers can put advertisements on TikTok, including opening screen advertisements, top view advertisements and super first places, etc., and can also participate in the challenge.

In addition, for Shopify sellers, its products can be promoted on TikTok video sharing applications. TikTok users can enter the Shopify website for transaction by clicking on the shopping video advertisement uploaded by the seller.

It is recommended that independent stations sellers seize the opportunity and reasonably lay out.