The past year has been a challenging year for many large and small foreign trade companies, factories, cross-border e-commerce sellers, cross-border short video creators and others.
The following are my personal views on the development of TikTok this year!
1. Content creation (original) will dominate!
The past year has been an explosive year for the short video application TikTok, a year of rapid rise. Although TikTok’s fortunes in the US market have had several twists and turns, the post-counterattack TikTok has also shown the world what is the trend of the times.
The past year has been a year in which TikTok’s effect of selling products has been highlighted, and it has been a year of TikTok’s global market expansion. Although the TikTok shopping cart has not been opened, it does not affect everyone’s layout of TikTok traffic in advance.
For seller, TikTok is not only an excellent tool for free off-site traffic, but also the strongest position for selling products.
However, in the second half of the year, as more and more players enter TikTok, there are fewer and fewer video materials that can be transported. If you deal with it this way, and he is dealing with it in this way, the probability of repetition will greatly increase. What is the result? That is, the account will be downgraded because the video content is repeated or moved, and the downgraded account will face the dilemma of current limit. The account that has worked so hard to stay up late is likely to be lost when it arrives!
So when your account has reached a certain stage in the followers or after the account has been positioned from the beginning, do imitation + original to ensure that there will be no problems with the account. Of course, some friends will think that if it is original, then how should I make the script, don’t worry at all, our peers and competing products are our best teachers.
The picture below is one of the account that was demoted.
In the end, the traffic of this account began to pick up on the last day of the end of the year, and I was surprised to find that the previously published videos without “foryou” traffic regained the foryou traffic. And the proportion of foryou traffic goes from ‘0%’ to ‘35%’ to ‘90%’ to enter the global traffic pool.
Note: The presence or absence of foryou traffic is a basis for judging whether to limit the current account or not!
2. Short video shopping will become the norm
From Instagram’s new shopping features, such as Instagram Reels shopping and Instagram Live shopping, to the official announcement of TikTok’s partnership with Shopify in October last year, as well as the live streaming event jointly launched with Walmart, consumers will begin to shop on social platforms.
TikTok and Walmart launch live cooperation
why?
1. This is the trend of e-commerce development.
2. Short video socialization shortens the shopping process.
Shopping on traditional e-commerce platforms is all about people looking for goods, but for short video social shopping, goods are looking for people. When we register an account and follow up on video, the system will tag our account, which represents your behavior. When we publish a video, the system will push your video (product/brand) to users who like such content based on account positioning and video content (title, tags, text in the video, music, etc.). .
When your account fans are increasing every day, the homepage has thousands, tens of thousands, hundreds of thousands of visitors browsing your homepage every day.
