In the past 20 years, the biggest problem for TikTok sellers was how to monetize and how to make traffic land. With the development of TikTok, TikTok’s monetization ideas are clear. In 2021, many creations rely on the creator fund to obtain high income. Including the funds created in 22 and 23, will make TikTok one of the benefits of operating sellers.

Creator Fund

Let me briefly introduce, what is the TikTok creator fund. As long as the posted video has a certain amount of views, we can directly receive cash rewards. TikTok launched the TikTok Creator Fund Project. Get rewards directly. At present, TikTok has given creators in the United States and European countries such as Britain, Germany, Italy, Spain and France a budget of 2 billion US dollars for the creator reward fund. Creation of fund rewards.

It’s not difficult for TikTok to make videos popular now. Many sellers can achieve millions or even tens of millions of views just by simply transporting them. We have also tried it ourselves. You can also come and watch the case. The same video, we put it on Douyin, only got 500 views, and put it on TikTok, and got 4 million views. There are many such cases. The reason is that TikTok has a huge number of users. In fact, it is not difficult to understand. Lip-matching can also get a high amount of traffic. According to the current fund, we have budgeted 1 million views, and we can probably get a reward of 70 dollars.

Because our independent website is a pet-related product, we will publish some pet-related videos, some of which have reached about 10 to 20 million views. In addition to the sales of our products, we will release a video , we also got a creator fund reward of nearly 1,000 dollars. Of course, this is a relatively good video we made. Most of the videos have about three or four million views. Most of the videos are around three or four million views, to be honest, three or four million views is really very easy, we can basically make three or four million views of a new account in three days. I think the reason is not because of how good our videos are, because we are not professional film sellers, or because the current TikTok audience traffic and creator traffic are not equal, there are 4 billion audiences, but not very many creators. As a result,TikTok is very easy to catch fire.

The delivery logic of TikTok traffic

In addition to creators and funds, it has already been mentioned in the last chapter. It is to realize profits by selling products. I have a case that can share with you. There are many ways to play TikTok. I have a friend who makes jewelry. It is probably the kind of jewelry that can be attracted by magnetic force. For example, two necklaces can be attracted together. The buyers of this category of products are mainly those kind of couples, or very close friends. They bought a pair as soon as they were bought, because they could be adsorbed to create some emotional links. The shooting method was also very simple. The real person did not appear on the camera to do it. They adsorbed the two necklaces together to make such a simple video. A shopify independent station, put the necklace on its own independent station, and then put the link of the independent station on the homepage of TikTok, through this operation, and then continue to send videos, buyers watch the video to enter the homepage, and the website generates buying, this is the simplest logic of selling products to TikTok traffic.

Of course, there are also more complex logic of selling products. For example, my friend can collect the mailboxes of all customers who have purchased, and then regularly push them new products to generate repurchase and secondary purchases. This is from the marketing itself. From the perspective of improvement, it can also be improved from other dimensions. For example, in addition to short video delivery, we can also directly launch live streaming on TikTok. It has just come out, and interested sellers can go and try.

In addition to creating funds and selling products, the third monetization mode is to introduce traffic into the private domain. For sellers in the cod mode, this monetization method is very familiar. Shoot videos to get interested in video products. The audience directly adds whatapp, and then we chat with our buyers individually and recommend some products to him. It should be noted that this method of leading to the private domain for marketing is not suitable for general merchandise products. For example, we sell necklaces, which is very unsuitable for this method, but suitable for selling products through independent stations. Because the unit price of the product itself is relatively low, if we need to chat with customers one by one for each product, it will be a waste of time and reduce our marketing efficiency, and the direct push of physical products will make customers disgusted. Most of the sellers who monetize the private domain of TikTok are doing some services, such as helping customers repair old photos, helping customers with divination, or hand-customized products.

In addition to the monetization methods mentioned above, we can also generate monetization by being a service provider, such as buying and selling accounts, making accounts on behalf of others, etc.