Since the outbreak of the epidemic, home learning and office have become a new normal. People stay at home for a long time, paying more attention to the comfort, health and safety of their homes.
According to the results of the survey, 85%of the respondents said that they were paying attention to “health” when buying home products. 65%of users said that after experiencing the epidemic, they would consider installing new winds, air cleanliness, and water purification to improve the home environment. It can be said that the biggest change in the epidemic is the change of home lifestyle. For a large number of sellers engaged in the home industry, it is undoubtedly a good opportunity. As long as you can grasp it, you will be able to turn around the wind.
Today, I will share with you a Indonesian furniture brand -Kintakun. See how it is to play TIKTOK to increase brand awarenes
Brand overview
The brand comes from Indonesia. As the leading bed cover company in Indonesia, Kintakun believes that because most people stay at home, it is time to contact the younger generation and grow with them. They may like comfortable sheets. This will be a one. Show our great opportunity. In fact, they have also done it. Only the official Tiktok account was established in 2020, and it has achieved very good results.
Kintakun opened the official Tiktok account in 2020. In order to promote their products, they initiated #Darikamarkintakun label challenges on Hashtag to attract users to participate in contribution videos with a relaxed and interesting gesture dance.
Participants in the challenge need to show different special effects after making corresponding gestures in accordance with the instructions of the screen sticker. In this process, Kintakun not only showed its own brand’s products, but also made users also get fun in the interaction process.
The creative challenge not only allowed users to participate in the shooting, but also strengthened the affinity of its brand and target audience, and conveyed the comfort and fashion sense of product use throughout the participation process.
Although the lively and interesting challenge will attract many users to participate, there is no way to judge whether these users are interested in the challenge or are interested in products. You must know that there is no traffic for accurate users, it is invalid traffic.
Therefore, Iinfluencer marketing has become the most effective marketing option, and it can use the vertical influence of Internet celebrities in this field to affect her fans. The brand chose to invite local KOL cooperation to push to local users by shooting videos that interact with the Internet, so as to reach a wider audience and the participation of activities.
You must know Tiktok prospects
There is a scripture in the world, all business requires traffic, and traffic is the essence of all business. So where do we get traffic? How big is Tiktok’s traffic?
If the Chinese version of Douyin has a population of 1.4 billion, then Tiktok’s traffic pool is a population of 6 billion in the world except 1.4 billion Chinese people! The ventilation will pass, but the trend will not, make money to make trends!
It is not an exaggeration to say that it is “biggest”. After all, 6 billion people in the world will be its users except China
In contrast, Tiktok has these advantages:
The development speed of short video/live is extremely slow, so users start to consciously shopping through online shopping because of changing consumption habits of the epidemic;
In short, those who enter the game first have made money everywhere, and e -commerce and brands can be perfectly realized.
Of course, if you want to enter a new track and make a profit from it, you need someone to take you. After all, sometimes we are thinking about their hardships, and it is probably just the basic skills of others! Standing on the shoulders of the giant to overlook the larger world!