TikTok algorithm logic

Naturally, it is impossible to know the origin of the TikTok algorithm, but it is certain that the purpose of the algorithm is to recommend content according to the interests of users. The TikTok algorithm recommends videos to users mainly based on the following dimensions:

· Video likes, comments, shares, completion rate, uninteresting clicks and re-views;

· Theme. TikTok will classify content according to the interests of users, and when the influence of the topic is captured by the system, the Promotion of the video will also increase accordingly;

· Device settings. The algorithm can identify the user’s device settings, such as where the video is published, and the language;

· Audio. When a video is embedded with a popular song or sound effect, it is more likely to be recommended to a larger audience;

· Tags and title keywords;

TikTok adds that a strong indicator is the completion rate of a video, and if a user watches the video from start to finish, that’s one of the signs that a video is engaging. These metrics provide a very strong reference for TikTok to recommend videos to users.

TikTok said that no matter the number of fans or whether the account has posted videos that went out of the circle and became popular in the past, it is not the most direct factor affecting the system recommendation. This also means that even if a creator has only a few followers or has never posted a video on TikTok, TikTok will treat it equally.

Why do some TikTok videos go viral?

TikTok’s algorithms have also been learning user behavior and making changes accordingly. According to the understanding of the algorithm principle, the following five optimization directions are listed:

· Attract the audience within 3 seconds of opening

The weight of the completion rate and the rewatch rate is a comparative indicator. The video caters to those users who have short attention spans and is watched repeatedly, thus forming an out-of-the-circle effect. Because of this, whether the video can attract users within 3 seconds is crucial.

· Specialize in a niche market;

The choice of niche market will also have a relatively large impact on the algorithm. The more creators share videos relevant to their niche, the more TikTok algorithms can recognize the professionalism of the video content and start making specialized recommendations for users. Think about the content theme that resonates best with the target audience, and use the label that best matches the content. When valuable and excellent content is produced, users will naturally come to you. For example, an Instagram marketing consultant could post a video with the hashtags #instagramtips, #smmtips, or #socialmediamarketing.

· Use popular bgm;

TikTok’s algorithm tends to favor videos that use popular bgm, so catch the trend. There are several ways to find popular music. First, browse TikTok to see which audio is used repeatedly in some videos, and if you think the audio is popular enough, click on the music to see how many users are making videos with the same audio. If there are only a few videos using that audio, that’s actually a good thing, and you can start making videos that fit that rhythm and get a head start.

Another way to find bgm on TikTok is through a video editor. Press the plus icon at the bottom of the screen, tap Add Sound, and scroll through what’s trending.

· Try new features

TikTok will encourage users and creators to actively try new features and become “beta” users, which will play a greater role in content acquisition. TikTok emphasizes what tools and features are used to edit videos when they are published. Keep an eye out for new feature releases that may lead to higher visibility.

· Content “visualization”

In order to ensure longer viewing time, the focus is on creating content that is easy to understand. Of course, it is difficult to tune in. The easiest way is to add subtitles so that users who are muted can read the content of the video. The wider the audience, the longer the viewing time.