Delivery case

▸ Product Name: Interior Soft glue dust remover

▸ Duration: 13S

▸ Content: There is no text description in the video, but a visual display of how to use the product and its performance

▸ Ad title: Shop Now

▸ Copy and hashtag: Car cleaning soft glue #tictokchallenge #mycar #cleanchallenge TikTok ads have almost no extra text space, can only contain up to 80 English characters. The text of this video is the product name + 3 tags, which is enough to reflect how important the selection of popular tags is.

▸ Music usage: The music used in the video is not too popular right now, ranking 106. In the later stage, it is best to change the creative material in time and choose the most popular music.

▸Delivery time: 2020.10.24 ~ 2021.01.22, divided into two batches, a total of 28 days.

Merchants insist on continuous delivery, coupled with the intuitive and simple advertising content, the final click volume is also good. But I think the ad itself still has a lot of room for optimization.

1) Ad text: The TikTok ad copy can be up to 80 English characters, including tags. If you want to promote more complex products, you can use TikTok’s own video creation tool to add text to the material.

2) Continuous optimization: This merchant has only created one advertising content, and it has been running for more than 20 days. The best way should be to try a series of positioning options and advertising elements first, change them frequently, and constantly test the best form of expression. On TikTok, many merchants place 4-10 ads for the same product.

3) Advertising landing page: Check whether your landing page and independent website URL are stable and running normally every day. Troubleshoot common issues such as erroneous or out-of-date URLs, not mobile-friendly, and entering personal information to access.

In-Feed Advertising Tutorial

TikTok advertising includes four forms: in-feed ads, top-view ads, brand stickers, and brand challenges. Such inserts on the ForYou page belong to In-Feed Ads. Its feature is that the video has a “Sponsored” label, and the blue ad title at the bottom of the page can jump to the relevant landing page, which can be liked, commented, and forwarded just like ordinary videos.

Placement process:

Step1 Create an advertising account

①Visit the TikTok Ads homepage and enter “Create an Ad”

②Fill in the form as required, and the registration will be successful within 48 hours.

Step2 Set up a TikTok campaign

① In TikTok Ads, click Campaign→Create.

Step3 Set up ad placement, details and targeting.

①Select the placement location. Not only the TikTok platform, but also its subsidiaries Vigo Video (India only), BuzzVideo, News Republic, etc.

②Enter the advertisement content with all the detailed information. URL, display title, image material and category. TikTok ads currently support both image and video formats, and different placements will correspond to different material formats and requirements. At this point, you can choose up to 20 keywords to describe your landing page information to match the right audience. Use “Targeting” to set parameters such as target audience location, age, gender, language, interests, devices, etc. to reach the right ad audience. Upload user IDs in CSV, TXT or ZIP file format to set up custom audiences for more precise delivery.

Step4 Set the advertisement delivery plan

① Set the daily budget and delivery period in “Budget & Schedule”

③Select the optimization target: The platform will optimize according to the target you choose. If you choose conversion as the target, the platform will place advertisements to users who are more likely to convert into products or services. If you want to track conversion performance, click “Library” and select “Conversions” to create a conversion behavior.

It’s important to note that if you choose clicks as your ad objective, you will be charged a CPC basis and your ad will be optimized to attract as many clicks as possible. If you target impressions, you will be charged CPM.

Step5 Create advertisement AD

The last step is to upload the material, just add the copy to the picture or video. The copy is 12-80 English characters. After the advertisement is created, it will enter the review period.

Finally, I would like to say that TikTok advertising is not complicated to operate, but not all cases are suitable for use as your template. At present, the platform requires a minimum investment of 500 dollars, and the CPM is 10 dollars. The cost alone is not a small burden for many merchants. Only by doing enough preliminary research, looking at enough cases, using data analysis to understand the characteristics of the target audience, can we make our effort not in vain.