In October 2018, TikTok became the most downloaded application in the global Apple store. The popularity of Tiktok applications has been growing significantly. According to reports, the application has more than 500 million active users per month. Among them, the United States is the most popular country with more than 80 million downloads.

Some of the key reasons behind the popularity of Tiktok applications are:

1: Celebrity endorsement

TikTok applications also have celebrity partnerships in other regions. When it was launched in Japan, the application attracted celebrities such as Kyitan Snow, Kyary Pamyu Pamyu and Watanabe Naomi. In Thailand, Tiktok cooperated with social media celebrity Kaykai Salaider to cooperate with Aashika Bhatia in India.

Celebrity cooperation has always been the key strategy of Tiktok’s regional expansion strategy. The application uses celebrities and Internet celebrities to cause sensation and virus content on the platform.

These celebrities and influencer not only publish content on Tiktok, but also promote Tiktok on other social media channels.

2: Localization content

Tik Tok pays great attention to localization. The application often holds local competitions and challenges, and uses localized labels to capture local trends.

The application also uses local trend labels to recommend the theme to users. This helps TikTok use local trends and generate virus content for the platform. For example, “seaweed dance” is an interesting video type in China. Tens of thousands of Tiktok users created a video about this theme.

TikTok also sends personalized recommendations to each user. This ensures that TikTok users always understand the latest popular videos, and will never lose the idea of ​​video creation.

With these technologies, TikTok has been able to achieve localization worldwide.

Tiktok’s future

The current popularity of Tiktok applications is surprising, but it still cannot guarantee that it will reach the level reached by other social networks such as Instagram and YouTube. Vine was a very popular video sharing platform at the time, but now it does not exist at all. There are many other applications quickly become famous and then disappear.

In order to maintain the current popularity, TIKTOK must continue to innovate and find new ways to attract the user base. They must also make the platform more conducive to marketing for the brand so that the application can be established as a social network that will continue to exist.

As more and more brands want to further expand their social media marketing scope through TikTok, TikTok is walking on the right track. If it can use brand participation, it will definitely grow further and can even compete with other social media platforms.

In conclusion

In short, TikTok is an interesting and addictive application, which has increased its popularity in the past few months. TikTok applications may also become the next large marketing and social network platform. However, how the applied founder uses this potential and maintains the current popularity of the application, it remains to be observed.