Why do you need a TikTok marketing strategy
By creating educational videos about your business or selling content using hit songs and industry-specific hashtags, you’ll reach the right audience. Here are some TikTok stats that surprise you!
TikTok Statistics in 2022
TikTok invests £13m in educational content
TikTok was the second most popular free app download in 2019
TikTok has the highest social media engagement rate per post
TikTok users spend an average of 52 minutes a day on the app
The app was downloaded 315 million times in the first quarter of 2020, the best quarter ever for any app.
How to Promote Your Business on TikTok
1. Focus on one core audience your business serves
Marketing your business on TikTok is easier than you think. With user engagement and the small number of businesses adopting TikTok marketing strategies, you still have the opportunity to be a first mover and a dominant player.
Pay close attention to these strategies, learn to embrace and love the platform, and be consistent. Your business will grow on TikTok.
2. Outline your TikTok content strategy ahead of time
As the saying goes, people do not make plans. All arrangements are made in detail first, and I believe your target audience will be interested. Doing this ahead of time also helps with consistency. You can plan as much as you want, save them as drafts, and then publish them, which saves a lot of time.
3. Keep an eye on TikTok trends
The best advice I can give you is to actually become a consumer on TikTok. Spend time on the platform and learn about the different trends, sounds, effects, and video styles that suit your users. This will put your creativity to work so that you can take some of these trends and apply them to growing your business.
4. Research your competitors
This should be a good choice. Do some research on hashtags in your target industry. Take a look at what some pinned videos are, look at the profiles of these people/businesses, follow them, and see what works for them. You could research what other digital marketers’ top performing videos are, what hashtags they use, whether they use a specific voice, etc… Then you can copy their videos but put your own opinion on it.
5. Provide a clear call to action in the video
In every video, you should provide a clear CTA (call to action). You can do this at the end of your videos, for example: at the end of each video say: “For more tips on growing your business online, please like and follow! This tells viewers exactly what your channel is about, How it benefits them, and it converts more people.
6. Once you have more than 1000 TikTok followers, add a link to your bio
7. Repost your best TikTok videos with different hashtags
One of the best strategies for growing on TikTok is to repost your top performing videos! Remember not to do it every day, but if you have a video that was very popular about a month ago, why not post it again? It will bring in a whole new group of viewers and followers. If the video is really top performing and is already on top of a hashtag you used before, you can change it and use a different hashtag,which prevents duplicates from showing up on those #tags and allows you to reach a wider audience .
8. Be consistent! Post multiple videos per day
Consistency is key for TikTok and they want you to post tons of videos! The key here is to post as many high-quality videos as possible every day. Probably about 1-2 videos a day, or every other day. Try not to stop. Keep updating regularly so followers don’t forget.
9. Reply to every comment
Over time, replying to every comment you get will not only build a dedicated audience for you, TikTok also has an amazing feature called Video Response. As the name suggests, you can reply to their comments using a video, and their comments will be displayed on the screen. It’s a terrific growth strategy for a business because you’re not only answering to potential customers, you’re posting more videos! Regularly encouraging viewers to comment on your posts will help you produce more videos that have the opportunity to reach a wider audience.
10. Try live streaming on TikTok
If you’re not already live streaming on TikTok, give it a try! Much like other platforms, this is a great strategy for building and cultivating your audience. Your live broadcast will also be displayed in the recommendations of non-followers, so that newcomers have the opportunity to follow you, which is a essential for cultivating followers.