TikTok is best known for its short-form video app with a 15-second post limit. From dance videos, lip-synching and cooking to social media challenges and more, TikTok is a thriving global hub of creativity and passion. This is also a great opportunity for companies to develop their brands. So what are the five most popular video types on TikTok?
1. Social media challenges
Planking, The Harlem Shake, Ice Bucket Challenge, Cinnamon Challenge, Running Man Challenge, Mannequin Challenge… If there’s one thing social media loves, it’s a good old fashioned challenge.
Social media challenges are a great way for users and content creators to come together around a common theme. These challenges come in all shapes and sizes. Some of the challenges are silly (cinnamon challenges). Some are for a good cause (the ice bucket challenge). But some are just clever marketing…easy ideas, right? To date, videos with the hashtag #pepsicanbalance have garnered 7.2 million views. Now, this is what we call an effective brand awareness campaign.
2. Trending hashtags
Similar to Twitter, TikTok offers users a handy discovery section with popular videos and hashtags. Popular hashtags are a great place to start TikTok, giving users an insight into what’s going on in the community right now.
Check out some of the most popular hashtags on the platform and start planning your strategy. Really popular hashtags offer the opportunity to reach a large audience, but they are incredibly competitive.
Just like keyword research, try targeting some less popular hashtags. Think of it as a big fish in a small pond, rather than a small find in an ocean of whatever class the incredible sharks, and blobfish belong to.
3. Food TikTok Videos
Yummy, yummy!People love it, so it’s no surprise that TikTok is full of food videos. #easymeal has a total of 552.1 million views on the platform.
Who has the time to make complicated recipes these days, especially when finding them means reading the background of a novel first. We don’t care about your origin story, Susan. We just want to know how to make salad dressing.
If you’re looking for some culinary inspiration, hashtags like #easymeal and #cooking are great places to start!
4. Dancing TikTok Videos
The most popular type of video on TikTok, whether it is gesture dance, expression dance, or self-created dance, is very popular on TikTok. The famous with the most followers on TikTok are all popular for their dancing. The most famous is Charli D’ Amelio. The 17-year-old TikTok’s No. 1 Internet celebrity has become popular on the Internet because of her unique dance. And Tikok itself is a gathering place for young users, novel dances, sexy characters, and content that explodes with a certain dance is not surprising. So, if your account is tagged with feature real people, then some of TikTok’s popular dance trends can be borrowed from your content.
5. lip-sync TikTok videos
Whatever the reason, people seem to love lip-syncing videos, especially on TikTok. Honestly, these days, it feels like people prefer watching people lip-synching rather than actually singing.
Like it or not, lip-synching videos are an inevitable part of the TikTok ecosystem. Let’s look at the numbers: #lipsyncing had 64.4 million views, #lipsync had 59.9 billion views, and even the misspelling of #lipsunc had 34.4 million views.
If singing isn’t your style, check out some other creative ways using #lipsync.