With the increase of TIKTOK users, good material evaluation videos are very popular on the platform. In addition to the depth and professional evaluation, the ” persuasion” evaluation post can also attract numerous followers on TIKTOK.

Recently, I found a creator@Cherishandfavor. At present, the account has accumulated a large number of followers. Recently, the lowest reading volume has hundreds of thousands of video reading, and followerss are very active.

Selling products account

At present, the blogger @Cherishandfavor has nearly one million followerss on the Tiktok, and the work has 30 million likes. Most of the videos of the account release are mainly shared by good things. There is a product jump link in the background. The main monetization method in TIKTOK is to draw commissions.

Source: tiktok

Introduction to the blogger account is I Bought it so you don’t have to. For the account, the “advise not to buy” category is the easiest to establish enough trust with the ffollowers, and it can further shape the account design. The goods account is more capable to sell products.

The bloggers’ video uses cover pictures is the theme of the product, which can help users quickly retrieve the video content, so as to find the video they want to watch.

Source: tiktok

Popular video case

The account became popular on January 24th and 25th.

The video release has now received more than 14 million views, 1.7 million likes, 4,000 comments, and the forwarding height is 34,000, attracting many users to watch.

The blogger said in the video “I Bought It So You Do n’t have to” to strengthen users’ memory and deepen the sense of trust with ffollowers.

After that, focusing on the product, first display the appearance of the mini vacuum cleaner, and then display the product on the work desktop and glass flower table through editing methods. Finally, the work scenario is stripped, and the close -up display product has wireless charging functions.

There are a large number of users left a message in the comment area, saying that mini vacuum cleaners and charging functions are very helpful to their lives, attracting many likes.

Account positioning

1. Mom design

In fact, the mother is a treasure. First of all, women, childhood, cleaning, furniture and other products to sell are very convincing. These are all the fields of mothers.

Source: tiktok

should focus on selling products itself. Due to the logistics and costs, it The seller’s video content focuses on toys, home appliances, small tools and other categories, which are suitable for long -distance logistics items to ensure the effect of video sales.

2. Real people appear

Almost all recommended videos will appear in real people, which can strengthen followers’ trust. And when specific category products are recommended, such as child book, children will also appear in the camera. The mother and son’s interactive performance in the video is more convincing and contagious for ffollowers, and also helps strengthen the stickiness of ffollowers.

Source: tiktok

TIKTOK is an emerging online celebrity platform. The difficulty and asking price of the influencers must be much lower than that of traditional platforms. Merchants can contact the influencers for cooperation and promotion.

3. Background music

In order to match the product evaluation image shaped by “I Bought It So You Do n’t Have to”, blogger has no background sounds to create an atmosphere of ordinary people to test products.

Most videos choose to introduce products with native spoken language, which gives followers a “reference” role. Occasionally, it will also be

equipped with a relaxed and happy background music to create a professional and true sense of experience, and closer the blogger and the followers.

4. Content mode

Disassembling bloggers’ video content, shooting logic: memory point+ real person appearance+handheld product+use process explanation+use scenario display+use effect close -up+low shooting cost. For merchants, it is a good idea to use the idea of ​​product use+product effect to create videos.

Conclusion

Tiktok has just started, and it is still a good time to enter. When cross -border merchants are operating in account, they can imitate the blogger content shooting method, and use product use+effect logic for sell products. You can test more common products such as small toys, small appliances. Low cost, mass production content, get a lot of traffic.