According to Sensor tower data, TikTok’s total duration in North America from 2019 to 2021 has soared from 4.2 million hours to 15.34 million hours, which is the fastest growing social media in North America, and has squeezed out user traffic of other social media to a certain extent. In 2022, the supply chain dilemma in the North American market will be alleviated, and the recovery of retail, catering, tourism and other industries brought about by the recovery of the offline economy will be the main driving force. This article brings the North American article of the TikTok market report. These trends require specific attention from sellers.

1. Beauty & Personal Care

In 2021, almost all beauty & personal care trends revolve around the word “self” in some form. From a stylistic point of view, beauty & personal care is also developing in the direction of “casual”. The creators took off their masks and armor, and showed their chaos and busyness in the video, which was more real and cordial. The continuation of this trend has made the popularity of topics such as #grwm (#GetReadywithMe) and #beforeandafter continue to soar, making it easier for users to catch the latest beauty & personal care information while “making a makeover”.

(Pictured: During the statistical period, the topic increment of the corresponding category is 186%)

In 2021, the number of video views under the hashtag #hairtok will increase by 20,000%, and the number of video creations will increase by 3,000%. From the classic Denman curling brush to Olaplex’s full line of hair restoration products, the popularity of the product is unprecedented in the United States, and it was once sold out. The #blackgirlmagic topic has also gained a lot of exposure as some events fermented.

(Top 5 popular tags in the statistical time & the fastest growing popular tags in 2022)

2. News & Entertainment

After two years of exhausting social isolation, users’ willingness to embrace the community has grown stronger, and the importance of finding safety and like-minded people in the community has never been more prominent. Entertainment lovers find a sense of belonging on TikTok.

Not just through content sharing, but through content co-creation. On TikTok, users express their opinions and opinions on their favorite shows and movies, and creators use TikTok’s own functions, such as Stitch, Duet, Reply with Video, and Use This Sound, to incorporate their own creativity with film and television content. The saying that creativity really has no boundaries is vividly reflected in TikTok.

#squidgame set off a craze on TikTok, and Korean thriller and suspense-themed videos have received nearly 60 billion views worldwide. Fans from all over the world share those terrifying plots and easter eggs that are easily overlooked on TikTok. In the “For You” section, the content under #squidgame created serious fear among TikTok users.

(Top 5 popular tags in the statistical time & the fastest growing popular tags in 2022)

3. Financial Services

A few decades ago, the financial industry was largely unreachable by ordinary people and has become more accessible over time. With TikTok, the barriers to information dissemination are broken down, and the topic of finance may be daunting, but for users with the right knowledge and tools, it is a force for change.

(Pictured: During the statistical period, the topic increment of the corresponding category is 145%)

In 2021, users from all walks of life will share investment tips and concepts on TikTok. #stocktok is growing rapidly as one of the fastest growing hashtags in the financial category. #crypto has also exploded on the platform, with #nft TikToks seeing a 93,000% increase in video views over 2020.

TikTok is one of the most used platforms for users to learn about market information in the financial world. Video views about inflation have increased by nearly 1900%. Users can understand what is causing inflation, what the consumer price index is tracking, and these effects on bank accounts. What impact will it have. A better understanding of the operation of the financial market can lead to better financial investment, and users are well versed in this.

(Top 5 popular tags in the statistical time & the fastest growing popular tags in 2022)

4. Food & Beverage

Food & Beverage is one of the fastest growing categories. In 2021, #foodtok will see an influx of new users. The whole process of food from 0 to 1 is shown one by one in the video, and different flavors are combined and broken into a unique “masterpiece” in the video. Diners on TikTok show their food experience to foodies around the world, allowing users to appreciate the customs, wine and food thousands of miles away through the screen of their mobile phones. Under these popular science, many locations have become holy places for users to check in, reaping a wave of Internet dividends and ushering in a prosperous year for business.

(Pictured: During the statistical period, the topic increment of the corresponding category is 255%)

Video views under the hashtag #Foodtok increased by 57% in 2021, chefs share their latest cooking tips, bartenders post videos of making new drinks, foodies document their dining experiences, TikTok in North America Users watched with relish.

Goat cheese, cloud bread, salmon, etc. have all received “new names” on the Internet because of the creator’s videos, and sales have also increased significantly. Additionally, 69% of food & drink video users said the sound of cooking, such as the sizzle of a stir-fry or the crisp sound of fresh bread, grabbed their attention immediately. TikTok’s immersive experience caters to every sense at the same time, leaving users salivating. In 2022, ASMR videos about food & beverages are expected to reach a wider audience.

(Top 5 popular tags in the statistical time & the fastest growing popular tags in 2022)

5. Games

The diverse interests of TikTok gamers have pushed gaming to the forefront of cultural exchanges between users. Overlapping content on TikTok with sports, entertainment and even anime has led to an influx of new gaming fans from all backgrounds to the platform. As gaming expands, TikTok will continue to find creative ways to build and support gaming culture within a passionate community.

(Pictured: During the statistical period, the topic increment of the corresponding category is 60%)

The worldwide success of Squid Game has inspired sandbox games such as Roblox and Minecraft, and many games, including both, have recreated their famous scenes. Gaming and sports are also strongly linked, with #2KContent for NBA 2K franchises seeing a 220% increase in the number of TikTok videos. Gamers and basketball fans paid tribute to their favorite games by posting related videos, bringing popularity to the topic.

Animation-related gaming content is also surging in 2021, causing a ripple effect in the category that affects a wider TikTok audience. The move resulted in a 14,000% increase in the number of videos under the hashtag #weeb, as TikTok’s most popular creators cosplayed anime characters with in-game content.

(Top 5 popular tags in the statistical time & the fastest growing popular tags in 2022)

(Source of illustrations in the text: TikTok For Business)