With the continuous expansion of TikTok, it also seeks further potential on the basis of its functions and products, and provides more ways to establish a community in applications.
TikTok adds some new features for its live options, including promoting predetermined activities, on site questions and answers, and host interactions used to enhance experience
First of all, for the predetermined event-as you saw in the video above (through the musician T-Pain), you can now create a activity card for the upcoming stream, and then you can share on TikTok and other platforms on other platforms.
Source: TikTok screenshot
Users can click “Registration” to call for the reminder in the application, which provides another way to improve the awareness and interest in the upcoming stream, which may be very useful for the brand that considers the option.
Next is on site interaction. Like other platforms, it will display you and your guests in a split screen mode in the live.
Source: TikTok screenshot
This is actually not new. All TikTok users with more than 1,000 followers (over 16 years old) can go live, and TikTok users with more than 5,000 followers can live with guests for a while with their guests in this model. TIKTOK seems to be reducing this requirement, and all users who can transmit them (that is, users with 1,000 followers) can now add visitors.
Finally, the updated question and answer layer on the screen provides another way to interact with the anchor in the application.
Source: TikTok screenshot
On site audiences can have been published through comments, and since January this year, the selected creators have provided Q & A options in the personal information of the creators. This new option combines the two to add another participation option to the anchor, which will improve the audience’s background and make those who publish problems pay more attention to personal problems.
It is certain that these are not a breakthrough supplement, but they do provide more capabilities to use TikTok live in your use. As mentioned above, this may produce specific brands that are considering using new video participation methods to produce a specific brand benefit.
The real time flow of TikTok on the next big stage is just a live. It has been trying to use partners of several big brands in recent months.
Source: TikTok screenshot
This may be a great temptation for brands that hopes to connect with the growing TIKTOK audience and promote direct response.
E -commerce is the focus of the application because it is committed to improving its currency chemical tools. In the end, more brands will be capable of displaying its products in its live, which will be a major progress of this function.
Not yet, but TikTok is trying to improve its live options -given that we know that the next stage is coming, it may be worth testing and establish your TikTok audience to use this element.