This issue intercepts some of the common questions in our daily operations, which are also questions that many tiktoker will ask, and share with you the interest tags and content tags.

1. Every time the video of the account exceeds one million levels of playback, the number of views of the account will quickly cool down for several days in the following days, and it is only about a few thousand. Is this normal?

A: This is normal. For the platform, 2 billion users, there is no time to limit you, it is the result of the system algorithm.

Unless you have violated inappropriate content such as pornographic violence, there is almost no chance for you to go to the manual review stage.

Your previous content is good, so the traffic is high. Your content today is not good, and it does not meet the recommendation requirements of higher traffic pools, so there is no traffic, which is normal. This is not called traffic limiting, it can only be said that your content is worth so much traffic.

As a platform, your content is high-quality and everyone likes it. There is no reason for the platform to limit the flow. The platform wants to let more people see it, and then have a positive impact on the platform.

2. There are two accounts on the platform that are posting the same content. One is explosive and the other is mediocre. Why is this happening?

A: Without checking duplicates, this has something to do with the content tag, which means it has something to do with the initial traffic pool.

For example, two people send a pet content, and the first person’s content is seen by 500 people who like pets, and his data is very likely to be very good. The second person posted the same content, but recommended 500 people who didn’t like pets to see it, then the feedback data would definitely not work, and there was no way to enter the next-level traffic pool.

Why should the system show you 500 people who like pets? That’s because your account has previously posted high-quality pet content and has been labeled as high-quality pet content by the platform. If there is no high-quality content label, you can only randomly arrange 500 for you, and the random data will definitely be worse!

Speaking of which, there is also a tag called the Likes Tag, or the Interest Tag. This is to solve the problem of how your content can be more optimized before you are labeled as premium content.

3. Does it mean that the account is very important before making a new account, and most of the content you want to brush into For You is related to what you want to do?

A: You are talking about raising interest labels. Look at the purpose of you! There is a saying that the system will recommend the content of people with the same interests and hobbies to each other.

That is to say, I know that you like pets, so I will acquiesce that the content you post may have a little relationship with pets, and then it may be recommended to other people who love pets, a bit like social recommendation.

I had a client complain to me before, saying that their account was always unable to access vertical content of interest. I said why? He said he didn’t know, because he only recommended beautiful videos to them.

I said that it has something to do with your operator. Maybe he instinctively stayed on the content in the process of scrolling, and the system grabbed it.

Many noviceshave encountered this problem. For You is a mess. No matter how much you like, follow and comment, there are still relatively few videos of the same category. You can long press to select Not interested, all content that is not related to the field must be clicked, and videos in the same field need to stay long enough to like and comment.

4. The new account sends the first video, and the system mainly pushes it to users based on your tags?

A: It depends on what the tags you provide to the system. Use this as an initial judgment to prioritize.

The real algorithm is definitely more complex, with more variable parameters, but the logic is similar. I am a physics engineering major, and my major is automatic control theory. At that time, I studied positive feedback and negative feedback every day. This algorithm has the same meaning as what we learned before.

In general, the interest tag is to let the platform know what content you like to watch, and the content tag is to let the platform know what content you are good at. Drive more traffic on TikTok, understand two labels, everyone can avoid a lot of detours in daily operations.