Only by doing a good job of tiktok platform analysis can we do better operations. The best way to do platform analysis is to analyze the research object.

If you start from the content, you can choose the top 10 most popular items in the category, find out their commonalities and differences, you can also find celebrities, and understand why the current tiktok Internet celebrity has become Influencer features:

1. The overall age level of creation on tiktok is relatively low, mainly 15-25 year olds

2. A majority of amateurs

3. Low commercialization of content

4. Release various contents and uncontrollable factors

5. Compared with other platforms, the growth rate of fans is better than other platforms

It is easy to understand that the age level of the creator of TikTok is low, because the positioning of tiktok tends to be younger, and the young people have a strong desire to express, and more respect for personalized development;

The second one is dominated by amateurs, but it cannot be denied that the platform has still introduced a lot of off-site internet stars to the platform, and even some celebrities have settled in;

The third and fourth points are easier to understand. Since most of the traffic is amateur, usually created by individuals, there is no team background, so it is completely dependent on individuals to grow up, and there are not too many merchants entering the game, and they do not know how to quote and charge, so the degree of commercialization is low and the content is uncontrollable.

Therefore, at this time, it is a good opportunity for enterprises to conduct low-cost exposure.

The fifth point is that the growth rate is very fast. For example, Will Smith went from 500,000 followers to 1.1 million in less than a month. Compared with Facebook and Instagram, Tiktok is still on the rise in most regions of the world. At present, whether it is to accumulate fans or gain larger brand exposure, it is relatively fast.

However, in terms of video operation, the production cost of video is generally higher than the picture copy mode of fb and ins, which is also more difficult.

Let’s explain how the community works

The official account of the brand needs to be carefully considered first, and it is easy to set up the account. However, it is more troublesome to change it later.

Before tiktok registration, it needs to be solved technically (simulated positioning and scientific Internet access, etc.) and determined that the mobile phone is located in North America.

The video content operated by the Tiktok account is basically divided into four categories: the video is exquisite and scripted, and the real person; the focus is on the display of the product, and the product ; the daily display of the employees under the brand; Forwarding videos of other Internet celebrities.

If you have the ability and conditions to be original, I strongly recommend original. First of all, there is no dispute in copyright, and the video is completely under your control, but the content cost will be very high, and it is not easy to choose the content direction, as there are no resources for the type of videos you want to make.

Products will have a traffic bonus period in the early stage of development, including Tiktok as well. The rapid growth of users has made the platform’s demand for high-quality content and excellent works continue to rise. Tiktok is a UGC model. If there is a lack of creator incentives, it will directly lead to excellent creators not wanting to stay.