Many friends will play TikTok and upload and make their own videos on TikTok. However, if there are no fans at the beginning, the traffic and playback volume will not be very high, so how can newbies promote their videos? Is there any way?
Make your videos stand out
We will summarize the major elements of a high-quality video: content, copy and soundtrack.
First of all, before shooting a video, you must determine a theme, and then the entire video must be shot around this theme. Then, as a creator, your video must have the soul, which includes video content, editing thinking, and creative skills. , etc. Therefore, it is very important to shoot and edit yourself, because only you know what the video looks like.
Second, you can rely on videos from within the platform or from other platforms. To make videos, you must have a wealth of video reserve. These videos can be a segment of a TV series or movie, or a popular video on the platform. Create new videos by imitating, narrating, reversing, split-screen, etc.
In addition to the video itself, dubbing is very important. Many videos will look quite boring without dubbing. A suitable piece of music, dialogue, etc. will change the style of the entire video. Of course, some special effects can also be added appropriately, which can make the video more lively and interesting.
Of course, when publishing a video, we can also add eye-catching text to the video. Adding interesting text to the video is a great tool to attract users to watch. When users see the text in the video, they can clearly know The subject of the video. Make users more eager to click and watch. For example: “Who wins and who loses?” “I got fired for this.”and other text prompts.
There is also a type of video that is released twice or several times, cutting a slightly longer video into several short videos, and adding “to be continued”, “follow me to watch the full video”, “the answer will be” at the end of the video Announce at the end of the next video” etc. As a guide to stimulate users’ curiosity and attract their attention. This type of video is usually used for a story, a review of a classic or a TV movie, or quizzes.
How to promote your own videos
1. Paid promotion
TikTok is actually a social media. The essence of the media is to use the traffic of the platform itself to monetize, just like Facebook. As a promoter, you are paying to put in advertisements to divert traffic to your own channels, websites, and landing pages to increase exposure and business volume.
2. Influencer Marketing
1) Commonly known as creating an Internet celebrity IP by yourself, attract enough fans, form a large private domain flow pool, and use the purchasing power of fans to cash.
2)Direct cooperation with influencer KOLs is also a type of paid promotion. Currently, there are many MCN institutions in the market, and Walrus MCN is one of them.
3.Event Marketing
The official will plan the challenge event, which is to hold various activities with “#tag” to promote, let everyone participate, and quickly increase exposure. Generally divided into your own hosting or participating in other people’s activities. If it is hosted, brand companies use it more, because it needs a sufficient budget to have a certain publicity effect.
4.algorithm drainage
Use technology to make breakthroughs by constantly uploading content to match Tiktok’s algorithm.
1)Quality Score
2) Score short videos according to the completion rate, number of likes, comments, reposts, tags, etc.
3)User stratification
The recommendation algorithm is “user stratified” – firstly recommend to a small number of users for grayscale testing, quality score, If the quality score is good, it will be recommended to more users at the second level and gradually expand exposure.
How to conduct drainage
(1) Popular video drainage
Leave contact information in your personalized signature, avatar, and background image, and attract users to your homepage through popular videos, thereby diverting traffic to your private domain.
(2) Hot review drainage
Under other people’s popular videos, comment on some paragraphs or spit-out sentences. When others see your comments and think you are interesting, they will click on your homepage to take a look. If you swipe a very good-looking young lady and see a sentence in the comment with who? I will be jealous. Are you curious about their relationship? Would you click in to see if this person is really the boyfriend of this young lady?
(3) Comment interception and drainage
Generally, popular comments will be displayed first. Many people like to read the comments under the video, especially the popular comments, so if you comment on the content you are attracting under other people’s popular comments, does that mean that your exposure is greater? Or under someone else’s wallpaper number, there are many people asking for pictures, and then you comment, I have this original picture, will others come to you?
(4) Pay attention to customs clearance and drainage
Suppose, there is a person who follows you, you may think this is someone you know, will you go to the homepage of this fan to see who he is. At this time, if the other party’s homepage has contact information, some people may add it. This is what people said about paying attention to returning to customs and draining traffic.
It will promote and drain traffic, which is very important for a novice account. This is a good opportunity to increase traffic. The data of the account’s traffic and other data has improved, which is also helpful for monetization. The above is the introduction of how to promote your own videos and the methods of attracting traffic. If necessary, you can try the introduced methods.