After the full opening of the British store, more and more merchants sell goods through live broadcast, and this is also the channel with the highest conversion of small stores at present. So when it comes to live streaming, the activation of OBS has become a concern for many businesses. Today, we will talk about the usefulness of OBS and how to apply and activate this function in the backstage of a small store.

OBS usage scenarios

Streaming refers to the process of transmitting the packaged content in the acquisition stage to the server. In simple terms, it is the process of transmitting live video and audio signals to the network, while OBS is a video capture and streaming software. Its function is to capture and push audio and video streams to the media server.

So what scenarios can OBS be applied to TikTok?

normal live broadcast

Most of the live broadcasts we usually see are in this form, with mobile phone lenses or cameras facing the anchor in real time.

There are three types of background for live broadcast: the actual scene, the KT board and the green screen. Among them, OBS is used for green screens, which can switch the background at low cost. For example, when people are in the live broadcast room, but the background is switched to a factory or other scenes, it is necessary to record the video and audio materials in advance, and realize it through OBS. If you need to project information such as [title], [discounts], [benefits] and other information on the computer, you also need to use OBS to operate.

Unmanned live broadcast (recorded broadcast)

After obtaining the streaming code, broadcast the recorded video material live through the OBS software. They are mainly talent shows and live broadcasts of live shows, which are used to obtain user rewards.

(We often emphasize in the community that doing TikTok in the long run does not recommend unmanned live broadcasts, here is just a list of OBS usage scenarios)

OBS use tutorial

OBS download address: https://obsproject.com/

(manually copy and paste into browser)

OBS currently supports Windows, Linux, and MacOS. Friends, please download the corresponding installation package according to the operating system.

After opening, click the plus sign at [Source] to select the material, commonly used media source, window capture, video capture device, etc.

1)media source

For scenarios with existing video streaming addresses or locally downloaded videos, for example, directly pulling the live stream provided by the media.

2)local video

Select media source – new media source – select local video – done (you can check whether to loop the video by yourself)

3)external video source

Select the media source – create a new media source – remove the default check of the local file – enter the external video address – done

4)video capture device

Select the video capture device – create a new device – select the corresponding device (the device in the screenshot is the mac’s own camera, when the computer has a camera, the OBS software will automatically obtain it)

Set the push stream address

Select settings – push stream – fill in the push stream address

Example:

Push stream address template:

rtmp://push-rtmp-l1-hs.pstatp.com/third/stream-105773829406851112?XXXX

For server:

rtmp://push-rtmp-l1-hs.pstatp.com/third/

Fill in the streaming address:

stream-105773829406851112?XXXX

Click to start streaming, and you can live broadcast normally. The upload speed and green square will be displayed in the lower right when the stream is pushed successfully.

PS: It is guaranteed to have a better live broadcast effect when it is above 1000kb/s.