Olympic athletes achieved unexpected celebrity status during the 2021 Tokyo Olympics, not as gold medalists but as TikTok stars.

Many netizens said that on the short video app TikTok, Olympic athletes shot the front and back of the competition, making up for the regret of sports fans not being able to show up through short videos!

At present, the number of views related to the Olympic Games on TikTok has exceeded 100 million, and the number of video views under the topic #TokyoOlympics has reached 260 million.

It started with the infamous cardboard bed, which Tokyo 2021 organizers say can hold up to 400 pounds, with 18,000 cardboard frames and polyethylene mattresses designed to be a sustainable alternative to offset the huge amount of waste generated during the period.

Olympic athletes began to test the beds themselves. In a video, Argentine basketball players Fran Caffaro and Tayavek Gallizzi jumped on the cardboard beds at the same time, proving that the cardboard beds were stronger than netizens thought, capable of holding at least about 217 kilograms of weight.

American rugby player Ilona Maher posted a video of her teammates trying out “various activities” in bed, including performing CPR, throwing tantrums and doing a WWE-style cage diving knockout match.

Maher ends the video in a cheeky way, “For the last shot, Nicole and I will have sex.”

Meanwhile, Irish track star Leon Reed bypassed the bed test and posted directly about the international broadcast.

Meanwhile, American swimmer Tyler Downs, isn’t shy about admiring gymnast Simone Biles and has posted several TikToks in hopes of meeting her.

TikTok is not only a platform for athletes to show off the life of the Olympic Village outside the stadium, but also allows athletes from different countries and regions and different competitions to interact by shooting videos.

Australian water polo player Tilly Kearns responded to rugby player Kennedy Cherrington’s video about athletes’ hairstyles. Kennedy Cherrington jokes in the video: Hey, do you think you know your girlfriend? So which of the following is her hairstyle when she’s exercising? Then there are pictures of several girls’ hairstyles. Tilly Kearns, on the other hand, joked about wearing a swimming cap with a friend in the response video.

British rowing team’s Rebecca Edwards and Polly Swan are also documenting their Olympic journey on TikTok, and the sisters also chatted with the Olympic Committee’s official account.

In a video that received 5.7 million views, they recorded the security, transportation, and epidemic prevention measures of the Olympic Village.

The video attracted the attention of the Olympic Committee, and the official account @Olympics left a message in the comment area: “I’m very glad you like it here, welcome to Tokyo!” Rebecca and Polly also responded: “Thank you for inviting us!”

Not only did contestants from various countries share the behind-the-scenes stories of the Olympic Games on TikTok, but other countries opened accounts representing the entire participating teams.

@tenzteam, the official account of the New Zealand Olympic team, released a series of creative short videos showing the behind-the-scenes life of New Zealand athletes. Among them, in a video with 1.9 million views, Hayden Wilde, New Zealand’s first medalist in this Olympics, shared a little coup in life – how to use stickers to remove the number printed on the arm.

Netizens took to the comments to congratulate Hayden on winning the bronze medal in the men’s triathlon, with user @rileyturner92 also joking: “Tomorrow’s news may be like this, the reporter asks: ‘What did you do first after the race?’, Hayden replied: ‘Go straight to a TikTok video and share life hacks.'”

In this regard, netizens said, “I haven’t watched the Olympic Games at all, but I feel that I have seen the whole picture of the Olympic Games, which is all thanks to the Olympic athletes who made videos on TikTok.”

I believe that through this Olympic Games, a large number of athletes and stars will enter TikTok, which will also bring explosive user growth to TikTok. Faced with such a situation, I believe that marketing businesses have already planned a marketing strategy, which is also a good opportunity of marketing and an opportunity that e-commerce should take measures.