According to Sensor Tower data, TIKTOK’s download in the first quarter of 2021 surpassed Instagram, which was the first non -META application to reach this milestone.
Tiktok global consumption over $ 3.7 billion
As of now, global consumers have spent more than $ 3.7 billion in Tiktok. In the App Store and Google Play, Tiktok’s installation in the world exceeds 186 million times.
According to the development report of What’s NEXT released by Tiktok, in the past year, the theme label on Tiktok# TIKTOKMADEMEMEMEMEBUYIT has more than 6.8 billion times. Tiktok has quickly become a gathering place for consumers to discover the most popular products.
The report shows that 72%of the respondents believe that they have a deeper connection with brands interacting on Tiktok; 67%said that Tiktok inspired their shopping desires.
Tiktok has successively won the global mobile application (non -game) download championship in the past quarter, and surpassed Google, becoming the most global Internet website in 2021.
Tiktok traffic dividend
Tiktok’s global active users in the first quarter of 2022 approached 1.6 billion, becoming one of the most active applications in the world. From the process of 0 to 1 billion, Tiktok only took 4 years to make many competitors look at it.
In the first quarter of 2022, Tiktok’s global consumer spending exceeded 840 million dollars, an increase of 40%over the fourth quarter of 2021. In 2021, Tiktok’s growth trajectory was unparalleled, an increase of 4.7 times in just 4 years.
TIKTOK has become a proper traffic pool, which is the main reason why the brand competes for the Tiktok tree.
After the Amazon closure of 2021, many small and medium sellers escaped Amazon and transferred to multi -channel operations. There is also a popular platform with Tiktok.
It is worth noting that, unlike third -party platforms such as Amazon, with its own traffic, the independent station itself has no natural traffic, and only through social platforms such as TIKTOK to solve the problem of traffic gap in stations.
Sellers open up new marketing channels through TIKTOK, and the effect of 1+1> 2 achieved by the strong union can enjoy the Tiktok traffic dividend through the platform.
DTC brand benefits
Benefiting from TIKTOK’s traffic dividend, more and more brands have also successfully used Tiktok. The biggest beneficiary is DTC/Independent Station brand.
Founded in November 2020, Newme focuses on selling products through Tiktok channels. It takes independent stations and Amazon stores as the main conversion position to create a DTC home brand.
Because their products are mostly purchased from OEM or third -party, they lack certain brand power. Not long ago, Newme has just completed millions of dollars of angel+round financing. It plans to use this round of financing funds to continue to increase the scale of TIKTOK channel sales and deepen product research and development and independent brand construction.
Gu Jun, the founder of Newme, introduced that since the official selling of Newme in March 2021, it has accumulated over a million dollars in TIKTOK short video advertisements.
Because of this, Newme has a strong Tiktok label. However, more analysis believes that Newme is still in the process of transformation from Tiktok sellers to Tiktok’s native brand. Investors who have been in contact with the NewMe project in the early days believe that the current advantage of Newme is also early to enter.
At present, there are not many TIKTOK native brands. It has not formed a brand monopoly, and many sellers are in the stage of selling goods and have not yet moved to the brand stage. According to data, 50%of freshmen have begun to lay out Tiktok, which means that half of the brand has not yet deployed. For freshmen brands, you can still easily enjoy the platform traffic dividend, and then create a brand and word of mouth.
It is the best time for TIKTOK’s e -commerce field. It is recommended that merchants who have not yet settled in the platform seize the dividend period, do not happen to explore Tiktok to obtain marketing content inspiration, formulate a basically prototype of TIKTOK marketing strategy, and expand the channel matrix to open the situation.